Tata Sky selects ThinkAnalytics for live and on-demand personalized content discovery

Tuesday, June 19th, 2018 
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Tata Sky is adding ThinkAnalytics Recommendations for live and on-demand content

  • Tata Sky chose ThinkAnalytics for its proven ability to scale to millions of viewers and to boost viewer engagement
  • Subscribers will benefit from personalized recommendations on multiple connected devices

LONDON and LA — Content discovery and viewer lifecycle management leader, ThinkAnalytics™, today announced that Tata Sky, India’s leading content distribution platform for Pay TV and OTT, has selected ThinkAnalytics to power personalized content recommendations across connected devices. The personalized recommendations will initially be available on Tata Sky’s applications across mobile and PC platforms.

Tata Sky, which has over 18 million connections, will roll out the ThinkAnalytics Recommendations Engine to its OTT users this summer. Tata Sky selected market leader ThinkAnalytics because of its proven ability to scale to millions of users and its track record in helping Pay-TV and OTT operators worldwide to boost engagement and loyalty. In addition, ThinkAnalytics has development and support operations in Pune, India.

ThinkAnalytics’ AI-powered technology will make it faster and easier for Tata Sky’s subscribers to find content they want to watch. Tata Sky is benefiting from the ThinkAnalytics content discovery platform combined with ThinkMovies and ThinkTV semantic micro genre metadata to enhance the level of personalization of the content recommendations.

Pallavi Puri, Chief Commercial Officer at Tata Sky said, “Tata Sky on connected devices brings a rich offering of live TV and on-demand content to our subscribers, and personalized contextual recommendations will add a new dimension to this experience. ThinkAnalytics has a strong reputation as the market leader in personalized recommendations and we are confident that together we can get a better understanding of our customers’ behavior and build a superior, customized experience for them across our connected platforms.”

Alan Dishington, Senior VP, APAC at ThinkAnalytics added, “Tata Sky is India’s leading content distribution platform and a brand that strongly believes in pushing the innovation boundaries to simplify and enhance the user journey. By offering personalized recommendations across connected devices, Tata Sky’s customers will find it really easy to discover relevant live and on-demand content to watch, boosting viewer engagement and increasing loyalty.”

For over 15 years ThinkAnalytics has grown to become the leader in content discovery and viewer lifecycle management. Viewers’ interests and previous viewing behavior are analyzed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment, as well as increased ARPU. The ThinkAnalytics content discovery platform is complemented by editorial curation and real-time big data analytics made possible by the ThinkInsight platform.

Links: ThinkAnalytics; Tata Sky