MobiTV Soars Past Four Million Subscribers

Thursday, July 31st, 2008 
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Leading Mobile TV Service Provider Experiences Accelerated Subscriber Growth as well as Daily Unique Users and Viewing Time

EMERYVILLE, Calif. — MobiTV, Inc., the leader in the delivery of rich media mobile content and services, today announced that its managed network for mobile television and radio has surpassed four million subscribers. Since launching its first mobile television service in November 2003, MobiTV has successfully sparked a new market for wireless entertainment services, deploying its Emmy® Award-winning television offerings on more than 15 carrier networks, including Sprint, AT&T Wireless, Alltel, Telus, Rogers and Bell Mobility among others.

“The company continues to accelerate its growth trajectory, adding another million subscribers in the past 10 months,” said Charlie Nooney, chairman and CEO, MobiTV. “We are thrilled to be on the cusp of mass market acceptance for mobile entertainment in North America. We see a vibrant future for user-driven programming, interactivity and connected media experiences, all of which we continue to create and innovate to deliver a superior value to network operators, content owners, advertisers and viewing consumers.”

With unlimited channel capacity and more than 50 channels available in the U.S. currently, MobiTV offers the industry’s largest line-up of live television, premium and primetime programming, video-on-demand and satellite and digital music services programming from major brands such as ESPN, NBC, Disney Channel(SM), A&E Networks® and Discovery Communications. MobiTV’s extensive programming line-up includes MSNBC, Animal Planet, Bravo, USA Network™, Bloomberg Television, Access Hollywood, CNBC, CNET, Fox Business, Oxygen (Oh!), Pussycat Dolls, Sci Fi, The History Channel™, The Weather Channel®, TLC, ToonWorld TV Classics, V40 Top Hits, XM Radio® and more. Available channel line-ups vary by carrier partner.

“Not only are we experiencing a phenomenal rise in subscriptions, we’re also seeing rapid growth in daily unique users and viewing time, both of which have increased over 50 percent in the first half of 2008,” said Paul Scanlan, president and co-founder of MobiTV. “These indicators confirm that we are entering a period of mass market mobile TV adoption and MobiTV is quite simply the best delivery platform for carrier and content partners as we all work together to create, distribute and monetize the next generation of mobile entertainment services.”

The MobiTV® service is available on more than 350 devices currently, the widest range of handsets in the mobile television industry, and provides the market’s first and only truly interactive platform for advertising, voting, polling and mCommerce. MobiTV’s ongoing development initiatives focus on enhancing both the back-end infrastructure as well as the front-end user experience for mobile television.