Digital TV News: Cindy Davis
ABC Network subscribes to Nielsen National Out-of-Home Measurement
Aug 16, 2017 – ABC Network has subscribed to Nielsen’s (NYSE: NLSN) National Out-of-Home Reporting Service. This agreement provides ABC with out-of-home viewing data, including ratings for all content—programs and commercials—aired on the network for live plus seven days of time-shifted viewing.
News categories:
Nielsen, ABC Network, Peter Bradbury, Cindy Davis, Advertising, Big Data, USA
Nielsen includes Hulu and YouTube TV in TV ratings
Jul 25, 2017 – Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen’s Digital in TV Ratings and contributes directly to C3/C7 currency, Nielsen has announced.
News categories:
Nielsen, Megan Clarken, Heather Moosnick, Cindy Davis, Wanda Young, Advertising, Big Data, Digital TV, Market Research, Streaming, USA
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