ATSC 3 (ATSC 3.0 / NextGen TV) and other Advanced Television Systems Committee News

Technicolor offers HDR grading services and software licensing
Apr 13, 2015 – Technicolor (Paris: TCH; OTCQX: TCLRY) has announced that it will support content creators in the transition to next generation video technology by expanding its color grading service offering to include high dynamic range (HDR) grading for movies, TV shows and commercials.
News categories: Technicolor, Autodesk, Blackmagic Design, Vince Pizzica, Marc Stevens, Grant Petty, ATSC 3, Content Distribution, NABShow, USA

Fraunhofer IIS, Qualcomm and Technicolor to demonstrate MPEG-H Audio
Apr 11, 2015 – At NAB 2015, Fraunhofer IIS, Qualcomm and Technicolor will offer the world’s first live broadcast demonstration of MPEG-H Audio, the TV audio system currently proposed for ATSC 3.0 and being developed for over-the-top streaming video services.
News categories: Fraunhofer IIS, Qualcomm, Technicolor, Robert Bleidt, Samir Gupta, Claude Gagnon, ATSC 3, Digital TV, Media Player, NABShow, Set Top Box, Smart TV, Streaming, USA

Technicolor and Sinclair Broadcast demonstrate first HDR UltraHD live broadcast
Apr 9, 2015 – Technicolor (Paris: TCH; OTCQX: TCLRY) and Sinclair Broadcast (Nasdaq: SBGI) have announced the successful demonstration of the world's first Ultra HD (UHD) with High Dynamic Range (HDR) live broadcast based on proposed ATSC 3.0 technologies.
News categories: Technicolor, Sinclair Broadcast, Vince Pizzica, Mark Aitken, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

Alticast, S&T and UniSoft demonstrate TV apps for ATSC at NAB 2015
Apr 8, 2015 – At NAB 2015, Alticast, Strategy & Technology (S&T) and UniSoft are partnering to demonstrate how the companies combined technologies enable broadcasters to deliver ATSC Interactive applications by overlaying graphics onto their video content.
News categories: Alticast, Strategy & Technology, UniSoft, John Carlucci, Adrian Fowkes, Guy Hadland, Apps, ATSC 3, NABShow, Set Top Box, Worldwide

ATSC begins review of ATSC 3.0 Audio System proposals
Mar 10, 2015 – The Advanced Television Systems Committee (ATSC) has begun its technical review of three detailed proposals for the audio system for the ATSC 3.0 next-generation television broadcast standard that is in the process of developing.
News categories: Advanced Television Systems Committee, Mark Richer, ATSC 3, Digital TV, Media Player, Set Top Box, Smart TV, USA

Samsung, Comark and TeamCast demonstrate ATSC 3.0 at CES
Jan 6, 2015 – Samsung, Comark and TeamCast will demonstrate the world’s first terrestrial broadcast of full ATSC3.0 technology at CES 2015. The demonstration will show a live transmission of MPEG-H HEVC Ultra HD video and MPEG-H 3D audio content.
News categories: Comark, TeamCast, Samsung, Richard E. Fiore, Eric Pinson, John Godfrey, ATSC 3, CES2025, Content Distribution, Digital TV, USA

Audio System proposals invited for ATSC 3.0
Dec 5, 2014 – As part of the move to a next-generation TV standard, the Advanced Television Systems Committee (ATSC) has issued a Call for Proposals for a comprehensive audio system for the emerging ATSC 3.0 standard, offering a more immersive audio experience for living room and mobile viewers.
News categories: Advanced Television Systems Committee, Mark Richer, ATSC 3, Digital TV, Set Top Box, Smart TV, USA

FUTURECAST ATSC 3.0 physical layer tested in Wisconsin
Oct 22, 2014 – Quincy Group's WKOW-TV is conducting a second round of broadcast field testing of the 'FUTURECAST™ Universal Terrestrial Broadcasting System.' FUTURECAST is a contributor to the'physical layer' at the heart of the ATSC 3.0 broadcast standard.
News categories: LG Electronics, Quincy Group, Gates Air, Dr. Skott Ahn, Brady Dreasler, Rich Redmond, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

Technicolor and Sinclair Broadcast demonstrate live ATSC 3.0
Oct 8, 2014 – Sinclair Broadcast and Technicolor (Paris:TCH; OTCQX:TCLRY) have delivered an industry first by successfully deploying Technicolor's ATSC 3.0 4K UltraHD testbed and receiving an over-the-air signal.
News categories: Technicolor, Sinclair Broadcast, Vince Pizzica, Mark Aitken, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA