Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

India: 79% of the smartphone users using OTT apps for entertainment
Jul 18, 2019 – techARC-Unomer has released some key insights about OTT Entertainment (Live and VOD) App penetration in India. The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million smartphone users across the country.
News categories: techARC, Unomer, Faisal Kawoosa, Vinay Bapna, Apps, Digital TV, India, Market Research, Streaming

Netflix US streaming subscribers down 126k in 2Q 2019
Jul 17, 2019 – Netflix (NASDAQ: NFLX) has released its second-quarter 2019 financial results. Revenue growth was 26% and operating income increased 53% year over year in Q2. International paid memberships were up 2.825 million in the quarter whereas in the U.S. they fell by 126,000.
News categories: Netflix, Digital TV, Streaming, Subscribers, USA, Worldwide

Pay-TV Innovation Forum releases sports OTT report
Jul 17, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has published 'The Global Market for Premium Sports OTT Services,' a special report on the growth of sports OTT services around the world and its impact on traditional pay-TV service providers.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Digital TV, Market Research, Streaming, Worldwide

One million downloads for Sinclair's STIRR app
Jul 17, 2019 – STIRR, owned by Sinclair Broadcast (Nasdaq: SBGI), has announced that since launching six months ago it has reached one million app downloads. STIRR is focused on providing viewers across the U.S. with access to live local news and free linear TV channels.
News categories: Sinclair Broadcast, STIRR, Christopher Ripley, Apps, Digital TV, Market Research, Streaming, USA

Operator 5G boosted by strong projections for 5G PCs and tablets
Jul 16, 2019 – Research from Strategy Analytics shows that 45 million PCs and tablets globally will incorporate 5G connectivity by 2023, offering mobile operators a fresh opportunity to sell the advantages and new use cases of high-speed cellular connectivity.
News categories: Strategy Analytics, Eric Smith, David Mercer, 5G, Market Research, Tablet, Worldwide

27% of US broadband households engage in some form of piracy or account sharing
Jul 16, 2019 – Parks Associates research forecasts that in 2019, U.S. OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing. This number is expected to grow to $12.5 billion in 2024, a growth rate of 38%.
News categories: Parks Associates, Brett Sappington, Content Protection, Digital TV, Market Research, USA

U.S. consumer technology sales to exceed $400bn in 2019
Jul 15, 2019 – The growing popularity of streaming services, artificial intelligence (AI)-enabled emerging devices and in-vehicle technology will help drive the U.S. consumer tech industry to a record-breaking $401 billion in retail revenues in 2019, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, Digital TV, Market Research, Smart Home, Smart TV, USA

Hotstar sets streaming world record with 25.3 million concurrent viewers
Jul 15, 2019 – Hotstar set a new record during the India vs New Zealand ICC Cricket World Cup semi-final. The platform registered 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final.
News categories: Hotstar, Varun Narang, Vinod Thadani, Canada, Digital TV, India, Streaming, Subscribers, USA

egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide