Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Roku stretches lead as #1 streaming TV platform in US
Jun 26, 2019 – Roku's platform accounted for more than 30% of U.S. sales of connected TV devices in Q1 2019, further increasing its lead in streaming TV platforms according to Strategy Analytics. The company's research finds that there are now more than 41 million Roku-based devices in use in the U.S.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Gaming, Market Research, Middleware, Set Top Box, Smart TV, Streaming, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

AR/VR headsets return to growth in Q1
Jun 26, 2019 – The worldwide AR and VR headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year, according to IDC.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Market Research, Metaverse, Worldwide

Pay-TV Innovation Forum reveals 2019 European findings
Jun 25, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has published the key takeaways from the European edition of the 2019 Pay-TV Innovation Forum, a research programme designed to explore the challenges and opportunities facing the pay-TV and content industries.
News categories: NAGRA, MTM, Simon Trudelle, Big Data, Content Protection, Digital TV, Europe, Market Research, Streaming

TVSquared releases DTC TV advertising performance report
Jun 25, 2019 – TVSquared has released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone.
News categories: TVSquared, Mark Hudson, Alberto Corral, Advertising, Digital TV, Market Research, USA

Growing acceptance of Smart Home devices
Jun 25, 2019 – Global shipments for smart home devices reached 168.6 million in the first quarter of 2019 (1Q19), up 37.3% from the previous year, according to IDC. This growth was driven by the growing acceptance of connected devices within the home.
News categories: IDC, Jitesh Ubrani, Adam Wright, Digital TV, Market Research, Smart Home, Worldwide

Over 20 million monthly active users for Tubi
Jun 24, 2019 – Tubi has announced record growth in the first half of 2019. The company has surpassed 20 million monthly active users (MAU), and customers watched over 94 million hours of content during May. In addition, Tubi had the single biggest month of revenue in the company’s history.
News categories: Tubi, Farhad Massoudi, Digital TV, Streaming, Subscribers, Worldwide

Three-quarters of pay TV operators to gain subs
Jun 20, 2019 – According to Digital TV Research, three-quarters of the world’s pay TV operators will gain subscribers between 2018 and 2024 with two-thirds increasing their revenues over the same period. The top 50 operators will continue to account for two-thirds of subscribers.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Worldwide

Study shows impact of digital piracy on U.S. economy
Jun 18, 2019 – The U.S. Chamber of Commerce Global Innovation Policy Center (GIPC), in partnership with NERA Economic Consulting, has published a study detailing the economic impact digital video piracy has on the U.S. economy.
News categories: Global Innovation Policy Center, NERA, Jonathan Weinberger, Jeff Eisenach, Content Protection, Digital TV, Market Research, USA