Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

64% of U.S. households have an SVOD service
Jul 24, 2017 – According to the Leichtman Research Group (LRG), 64% of all US households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu. Among those who have an SVOD service, 51% have more than one of these services.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

76% of pay-TV operators believe innovation is a top priority
Jul 24, 2017 – NAGRA (SIX:KUD.S) in partnership with MTM has revealed initial survey findings delivered as part of the 2017 Pay-TV Innovation Forum. The survey of industry executives suggests that 76% of respondents believe innovation is a top priority.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Cable TV, Digital TV, IPTV, Market Research, Satellite, Worldwide

OTT devices and services market to be worth $165.13bn by 2025
Jul 24, 2017 – The over-the-top (OTT) devices and services market is expected to reach $165.13 billion by 2025, according to Grand View Research. The rising penetration of mobile devices and advancements in CE devices will drive the demand for OTT content and services.
News categories: Grand View Research, Digital TV, Market Research, Mobile, Streaming, Worldwide

Video Services Analytics market to double over the next five years
Jul 20, 2017 – ABI Research has forecast that the market for analytics within Pay TV services will grow by 105% in the next five years as Pay TV companies start to transform their products to support an analytical focus.
News categories: ABI Research, Sam Rosen, Big Data, Digital TV, Market Research, Worldwide

Five large groups make up for two thirds of Latin American Pay-TV
Jul 20, 2017 – According to Dataxis, the top five groups of Pay-TV operators (América Móvil, AT&T, Televisa Group, Telefónica Group and Clarín Group) account for almost two-thirds of the market. The top three capitalize on more than half of the market.
News categories: Dataxis, Digital TV, Latin America, Market Research

Pirate pay TV in 7% of TV households in Latin America
Jul 19, 2017 – According to Dataxis, Pay-TV piracy reached 7% of TV households in Latin America in 2016, with 11.8 million consumers. Total illegal access to Pay-TV could be positioned as the third largest player on the market, behind América Móvil and DIRECTV.
News categories: Dataxis, Content Protection, Digital TV, Latin America, Market Research, Subscribers

U.S. TV's 2017-18 upfront ad sales up 5.9% Y-o-Y
Jul 18, 2017 – Media Dynamics has released estimates for US TV’s primetime upfront ad revenue for the 2017-18 season. Also included in the totals are a relatively small but growing number of 'advanced targeting' buys, mostly on cable channels.
News categories: Media Dynamics, Ed Papazian, Advertising, Big Data, Cable TV, Digital TV, Market Research, USA

MENA OTT revenues to quadruple
Jul 17, 2017 – Middle East & North Africa OTT TV episodes and movies will generate revenues of $1.75 billion by 2022; more than quadruple the $428 million recorded in 2016. SVOD’s dominance of the sector will grow, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming

US pay TV market lost 612,000 subscribers in Q1 2017
Jul 14, 2017 – US Pay-TV market in the United States started 2017 with a slight decline. According to Dataxis, the total number of subscribers reached 100.3 million for the first quarter of 2017, which represent a fall of 612,000 compared to Q4 2016.
News categories: Dataxis, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA