Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Kantar Media adds programmatic ad data to its media intelligence
Jul 13, 2017 – Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
News categories: Kantar Media, Manish Bhatia, Advertising, Big Data, Digital TV, Market Research, Mobile, USA

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu
Jul 12, 2017 – Parks Associates has revealed that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA

Roku hits 15 million monthly active accounts
Jul 12, 2017 – Roku has announced that it reached 15 million monthly active accounts as of June 30, 2017 growing 43 percent over the same period of the prior year. Users streamed nearly 7 billion hours on the Roku platform in the first half of 2017.
News categories: Roku, Anthony Wood, Digital TV, Market Research, Set Top Box, Streaming, USA

Satellite Industry Association releases annual State of the Industry report
Jul 11, 2017 – The Satellite Industry Association (SIA) has released its 2017 State of the Satellite Industry Report. The report assesses the performance of key satellite industry sectors including satellite services, ground equipment, launch services and manufacturing.
News categories: Satellite Industry Association, Bryce Space and Technology, Tom Stroup, Carissa Christensen, Content Distribution, Market Research, Satellite, Worldwide

Worldwide semiconductor revenue expected to pass $400bn in 2017
Jul 11, 2017 – Worldwide semiconductor revenue is forecast to total $401.4 billion in 2017, an increase of 16.8 percent from 2016, according to Gartner. This will be the first time semiconductor revenue has surpassed $400 billion.
News categories: Gartner, Andrew Norwood, Market Research, Semiconductor, Worldwide

Majority of U.S. broadband households watch internet video on TV
Jul 11, 2017 – Parks Associates research show that over 50% of U.S. broadband households now watch Internet video on a television screen. The research firm examines this shift in video consumption habits of consumers, including usage of OTT services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Streaming, USA

4K TV market to reach $380.9 billion in 2025
Jul 11, 2017 – The global 4K TV market is expected to reach $380.9 billion by 2025, according to Grand View Research. The evolving nature of the consumer electronic industry has fueled the demand for UHD televisions in the past few years.
News categories: Grand View Research, Digital TV, Market Research, Smart TV, Worldwide

Top 50 operators take two-thirds of global pay TV subs
Jul 10, 2017 – Pay TV subscriptions for 522 operators reached 839 million in 2016 – or 87% of the 959 million global subscribers, and the top 50 operators accounted for two-thirds of the total, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, Worldwide