Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Television ad sales to fall 1% in 2017
Jun 14, 2017 – In its latest report on global advertising market trends MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. Television ad sales will be down (-1%) for the first time since 2009.
News categories: MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide

Pay-TV subscribers in Latin America to reach 88.7 million in 2022
Jun 14, 2017 – According to Dataxis, Pay TV subscribers in Latin America are expected to reach 73.7 million at the end of 2017. The market in Latin America still shows room for further growth but expectations for the medium term are moderate.
News categories: Dataxis, Digital TV, Latin America, Market Research, Subscribers

Long-form video now the most popular content regardless of screen size
Jun 13, 2017 – Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen. The report also covers the continued growth of mobile, as well as emerging trends in online video advertising.
News categories: Ooyala, Digital TV, Market Research, Mobile, USA, Worldwide

US TV subscription streamers are comprised of four mutually-exclusive segments
Jun 12, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services on a home television. But their use of TV streaming is not the only factor that distinguishes them from other adult broadband users.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

Global pay TV subscribers reach 969 million
Jun 12, 2017 – Digital TV Research has estimated that 254 million pay TV subscribers were added between 2010 and 2016 to take the global total to 969 million. Cable TV created the most digital additions as it switched over from analogue.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, Worldwide

Technavio announces top five Conditional Access vendors
Jun 8, 2017 – Technavio has announced the top five leading vendors in a recent global conditional access system market report. The market is driven by growing demand for technologically advanced STBs and advanced services.
News categories: Technavio, Ujjwal Doshi, Conditional Access, Digital TV, Market Research, Set Top Box, Worldwide

Pay-TV Innovation Forum looks at the North American pay-TV market
Jun 7, 2017 – NAGRA (SIX:KUD.S) in partnership with MTM has revealed the first wave of findings from the Pay-TV Innovation Forum 2017, which looks first at the state of the North American market.
News categories: Nagra, Simon Trudelle, Digital TV, Market Research, Mobile, North America

PwC releases entertainment and media outlook 2017-2021
Jun 7, 2017 – According to PwC, burgeoning entertainment and media industry segments such as virtual reality (VR), e-sports and music streaming illustrate an intensifying focus on users and the vital role of 'fans' as a source of competitive advantage.
News categories: PwC, Deborah Bothun, Christopher Vollmer, Digital TV, Market Research, Mobile, Worldwide

ANATOMY releases report on how millennials interact with content
Jun 5, 2017 – ANATOMY has released the results of its 2017 'The Young and The Brandless' report, which provides an in-depth look at the media consumption, content discovery habits and network brand recognition capabilities of young (18-26) adults.
News categories: ANATOMY, Gabriella Mirabelli, Digital TV, Market Research, USA