Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

Airtel Xstream achieves 2 million paid subscriber milestone
Jun 13, 2022 – Airtel has announced that its video streaming service – Airtel Xstream - has reached the 2 million paid subscriber milestone. Airtel Xstream offers India’s largest bouquet of OTT platforms to consumers across mobile and large screen formats.
News categories: Airtel, Adarsh Nair, Digital TV, India, Streaming, Subscribers

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Smart TV share in India’s TV market at record 89% in Q1 2022
Jun 7, 2022 – The Smart TV share in India's overall TV market grew 33% YoY in Q1 2022 to reach its highest ever at 89%, according to Counterpoint. Xiaomi led the smart TV market during the quarter with a 14.3% share, followed by Samsung at 13.1%.
News categories: Counterpoint, Digital TV, India, Market Research, Smart TV

LCD TV panel prices fall to new low, production capacity cut in 3Q22
Jun 9, 2022 – According to TrendForce, LCD TV panel quotations have borne the brunt of downgrades in purchase volume from TV brands, with pricing for most panels falling to record lows. Consequently, LCD TV panel production capacity in 3Q22 will be down 12% compared with original planning.
News categories: TrendForce, Market Research, Smart TV, Worldwide

46% of U.S. adults watch video via a connected TV device daily
Jun 3, 2022 – According to Leichtman Research Group (LRG), 87% of U.S. TV households have at least one internet-connected TV device including Smart TVs, streaming devices, video game systems and/or Blu-ray players, up from 80% in 2020.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Global Smart Speaker shipments declined 5% in 1Q22
Jun 6, 2022 – In Q1 2022 new disruptions to the global component shortage caused by Russia's war against Ukraine and a resurgence of COVID-19 in greater China disrupted the smart speaker and smart display markets, according to Strategy Analytics.
News categories: Strategy Analytic, Jack Narcotta, David Watkins, Market Research, Smart Home, Worldwide

TV panel shipments post 9% M-o-M decline in April
Jun 2, 2022 – Shipments of large-area TFT LCD display panels dropped to historical lows in April as pandemic impacts combined with disruptions from the war in Europe and lockdowns in China to dampen demand, according to Omdia.
News categories: Omdia, Robin Wu, Digital TV, Market Research, Smart TV, Worldwide