Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TiVo ad inventory available through Xandr
May 11, 2021 – Xandr and TiVo (NASDAQ: XPER) have agreed to make TiVo's ad-supported CTV inventory available to buyers in the Xandr Marketplace. The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings.
News categories: Xandr, TiVo, Alex Chatfield, Walt Horstman, Advertising, Digital TV, USA

Amagi ad solutions increase revenue at Cinedigm
May 7, 2021 – Amagi has announced that Cinedigm (NASDAQ:CIDM) is using its server side ad insertion platform, Amagi THUNDERSTORM 2.0. The enhancement has resulted in a 47% increase in ad revenue since the new deployment.
News categories: Amagi, Cinedigm, Srinivasan KA, Tony Huidor, Advertising, Digital TV, Streaming, USA

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide

Sky Media pilots Shoppable Ads with Sky Mobile
May 7, 2021 – Sky Media has a launched a pilot for its Shoppable Ads proposition with Sky Mobile. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website.
News categories: Sky Media, Sky, Dan Cohen, Pierre Coppin, Advertising, Digital TV, Mobile, Satellite, UK

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Peach launches global ad distribution platform
May 5, 2021 – Peach has launched a convergent video offering with linear TV and digital video distribution now available in one place. The Peach platform simplifies video ad distribution across digital channels.
News categories: Peach, Ben Regensburger, Advertising, Worldwide

Sinclair unifies ad sales with Operative Media
May 4, 2021 – Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
News categories: Sinclair, Operative Media, Rob Weisbord, Brian Bark, Lorne Brown, Advertising, USA

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, NewFronts, Streaming, USA

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, NewFronts, Streaming, Subscribers, USA