Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories: Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA

Norigin Media trials ad replacement with Fraunhofer FOKUS
Dec 8, 2020 – Norigin Media has completed an ad-replacement trial with Fraunhofer FOKUS. The joint OTT AdTech proposition will offer Pay TV operators the possibility to detect and replace advertisements on streaming services.
News categories: Norigin Media, Fraunhofer FOKUS, Ajey Anand, Robert Seeliger, Advertising, Digital TV, Worldwide

Gray Television renews with Comscore for Local TV measurement
Dec 7, 2020 – Comscore (Nasdaq: SCOR) has announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint.
News categories: Comscore, Gray Television, Steve Walsh, Advertising, Big Data, Digital TV, USA

Allroll and Vlogbox create OTT/CTV marketing ecosystem for channel owners
Dec 4, 2020 – Allroll has announced a partnership with VlogBox to create a marketplace for channel owners. Content creators will benefit as app development and monetization services are combined with new promotion solutions.
News categories: Allroll, Vlogbox, Alex Zakrevsky, Nick Platonenko, Advertising, Apps, Digital TV, Streaming, USA

Disney+ Hotstar collaborates with MediaMath on audience-based marketing
Dec 4, 2020 – Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a trusted, and brand-safe environment.
News categories: MediaMath, Hotstar, Pranjal Desai, Nitin Bawankule, Umesh Krishna, Amardeep Singh, Advertising, Digital TV, India, Streaming

SpotX releases 2021 video advertising trends report
Dec 3, 2020 – SpotX has announced the release of its '2021 Global Video Advertising Trends' report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year.
News categories: SpotX, Mike Shehan, Kelly McMahon, Advertising, Digital TV, Market Research, Worldwide

Comscore and MediaMath offer programmatic contextual ad targeting
Dec 3, 2020 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to add contextual targeting to MediaMath's demand-side platform. The capability uses visual recognition and audio processing to provide contextualization of content for CTV, video and livestreaming.
News categories: Comscore, MediaMath, Rachel Gantz, Anudit Vikram, Advertising, Big Data, Digital TV, USA

FreeWheel and NBCUniversal automate linear ad decisioning
Dec 2, 2020 – FreeWheel (Nasdaq: CMCSA) has announced a linear/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology.
News categories: FreeWheel, NBCUniversal, Dave Clark, Ryan McConville, Advertising, Big Data, Digital TV, USA, Worldwide

Orange France delivers targeted ads with SoftAtHome video player
Dec 1, 2020 – SoftAtHome has announced that its Multiscreen Video Player powers the new Addressable TV offering launched by Orange France. The first partnership with a national broadcaster, France Télévisions, is already up and running.
News categories: SoftAtHome, Orange, David Viret-Lange, Christian Bombrun, Advertising, Digital TV, France, IPTV, Media Player