Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Ampersand rolls out self-serve option on its ad inventory platform
Oct 6, 2020 – Ampersand has announced a limited Beta release of self-serve functionality on The AND Platform, its multiscreen TV planning, buying and measurement platform. The platform provides access to ad inventory on both linear and streaming TV.
News categories: Ampersand, RPA, Nicolle Pangis, Jim Helberg, Jenifer Peischel, Advertising, Digital TV, USA

Comscore launches streaming behavior segments through Tru Optik
Oct 6, 2020 – Comscore (NASDAQ: SCOR) and Tru Optik have announced the launch of behavior segments based on consumer streaming viewership habits. The segments are accessible through Tru Optik's Data Marketplace.
News categories: Comscore, Tru Optik, Rachel Gantz, Michelle Swanston, Advertising, Big Data, Digital TV, Streaming, Worldwide

ITV launches Planet V addressable advertising platform
Oct 5, 2020 – ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
News categories: ITV, Amobee, Rhys McLachlan, Ryan Jamboretz, Advertising, Big Data, Digital TV, Streaming, UK

TransUnion to acquire Tru Optik
Oct 1, 2020 – TransUnion has agreed to acquire Tru Optik. Tru Optik will provide TransUnion’s expanded customer base with the reach, accuracy and transparency missing in current identity and audience development products.
News categories: TransUnion, Tru Optik, Matt Spiegel, Andre Swanston, Advertising, Big Data, Digital TV, MandA, Streaming, USA

Comscore powers LiveRamp updated TV measurement solution
Oct 1, 2020 – Comscore (NASDAQ: SCOR) and LiveRamp (NYSE: RAMP) have unveiled a version of LiveRamp's TV measurement solution that comines Comscore's data with LiveRamp's identity and data connectivity solutions.
News categories: Comscore, LiveRamp, Chris Wilson, John Hoctor, Advertising, Big Data, USA

Xandr partners with Realytics for linear TV campaign buying
Sep 30, 2020 – Xandr and Realytics have announced a partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest platform. Xandr’s customers can now access 80% of the French linear TV market.
News categories: Xandr, Realytics, Paul-Antoine Strullu, Guillaume Belmas, Advertising, Digital TV, France

Discovery selects Magnite to strengthen DTC advertising proposition
Sep 29, 2020 – Magnite (NASDAQ: MGNI) has announced an expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities.
News categories: Magnite, Discovery, James Brown, Alex Hodge, Advertising, Big Data, Digital TV, India, Japan, UK

605 signs measurement and analytics deal with Walmart
Sep 24, 2020 – 605 has signed an agreement with Walmart (NYSE: WMT) to provide TV advertising insights via its 605 PLATF0RM. The two will work together to enhance Walmart’s TV planning and analytic capabilities.
News categories: 605, Walmart, Kristin Dolan, Tom Tang, Advertising, Big Data, Digital TV, USA

AdLedger pilots OTT video ad deployment using blockchain
Sep 24, 2020 – AdLedger has announced results from its CryptoRTB pilot. The protocol was used by MadHive and Beachfront to address three problems in the digital advertising industry: fraud, transparency, and consumer privacy.
News categories: AdLedger, MadHive, Beachfront, Christiana Cacciapuoti, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA