Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

CTV more effective than linear in driving consumer behaviors
Aug 25, 2020 – Unruly has released a report on consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. One takeaway is that CTV advertising performs better than linear TV across key indicators.
News categories: Unruly, Terence Scroope, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, UK, USA

ITV launches data partnership with InfoSum
Aug 24, 2020 – ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.
News categories: ITV, InfoSum, Kelly Williams, Nick Halstead, Advertising, Big Data, Digital TV, Streaming, UK

COVID-19 effect on video ad performance and media consumption continued in Q2
Aug 19, 2020 – As the pandemic continues, so does its impact on the video advertising ecosystem, shows a report from Extreme Reach. Following a drop in Q1, the share of video impressions served to connected TV platforms in the U.S. rose to 40% in Q2.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Digital TV, Market Research, Streaming, USA

Tastemade selects Gamut to grow local OTT ad sales
Aug 13, 2020 – Gamut and Tastemade have announced that Gamut will now have access to Tastemade's 24/7 Streaming Network inventory – a channel that features programming in the categories of Food, Travel, and Home & Design.
News categories: Gamut, Tastemade, Soo Jin Oh, Jeff Imberman, Advertising, Digital TV, Streaming, USA

Synamedia launches addressable advertising solution
Aug 12, 2020 – Synamedia has introduced Iris, an addressable advertising solution. Iris will create addressable advertising opportunities for pay TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.
News categories: Synamedia, Scott Kewley, Advertising, Big Data, Digital TV, Worldwide

Survata announces enhanced CTV measurement suite
Aug 5, 2020 – Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
News categories: Survata, Chris Kelly, Scott Symonds, Jonah Goodhart, Advertising, Big Data, Digital TV, Streaming, USA

ViacomCBS to launch connected video ad platform
Aug 4, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) is to launch ViacomCBS EyeQ, a connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ portfolio of networks.
News categories: ViacomCBS, John Halley, David Lawenda, Advertising, Digital TV, USA

INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories: INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories: Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, Streaming