Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

UK advertising spend reached £9.2bn in Q1 2024
Jul 25, 2024 – The latest Advertising Association/WARC Expenditure Report shows UK ad spend up 9.3% to £9.2bn in Q1 2024. BVOD ad spend is set to cross the £1bn threshold for the first time this year.
News categories: Advertising Association, WARC, Stephen Woodford, James McDonald, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK

Asia Pacific advertising revenue to grow 5.1% in 2024
Jul 23, 2024 – According to an advertising trends report from Media Partners Asia (MPA), Premium AVOD in the Asia-Pacific region is set to grow at a 9.2% CAGR, reaching US$12 billion by 2029.
News categories: Media Partners Asia, Vivek Couto, Advertising, Asia, Digital TV, Market Research

Pixalate releases Q2 2024 FAST app rankings and ad spend reports
Jul 23, 2024 – Pixalate has released its Q2 2024 Global FAST Apps Rankings and Traffic Analysis Report for CTV. Pixalate published Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming

Future Today to measure streaming TV ad campaigns with iSpot
Jul 23, 2024 – Future Today is to use iSpot Streaming Measurement to measure incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.
News categories: iSpot.tv, Future Today, Jennifer D’Alessandro, Vikrant Mathur, Advertising, Big Data, Digital TV, Streaming, USA

Bitcentral ViewNexa integrates Pixalate Analytics
Jul 23, 2024 – Bitcentral has integrated Pixalate's Post-Bid Analytics and Reporting system into its ViewNexa streaming platform, enabling customers to eliminate wasted ad spend and rectify problems in supply paths.
News categories: Bitcentral, Pixalate, Scott Alexander, Advertising, Big Data, Digital TV, Streaming, Worldwide

VOZ to become Australia's trading currency from 29th December 2024
Jul 25, 2024 – OzTAM has announced that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia's trading currency from 29th December 2024.
News categories: OzTAM, Nielsen, Virtual Australia, Karen Halligan, Alicia Olson-Keating, Sophie Madden, Sam Buchanan, Josh Faulks, Donna Lennox, Advertising, Australia, Big Data, Digital TV

Ofcom releases Communications Market 2024 report
Jul 18, 2024 – According to Ofcom's 2024 Communications Market Report, UK audiovisual revenues totalled £18.2bn in 2023, remaining flat compared to 2022. SVOD revenues increased by around £700m to just under £4bn.
News categories: Ofcom, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK

Foxtel selects Watching That to monitor ad-supported streaming
Jul 19, 2024 – Watching That has announced the adoption of its platform by Foxtel. Watching That's analytics module offers machine learning-powered performance monitoring of all revenue systems.
News categories: Watching That, Foxtel, Cameron Church, Advertising, Australia, Big Data, Digital TV, Streaming