Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen And Tribune Broadcasting sign TV measurement agreement
Feb 7, 2018 – Nielsen (NYSE: NLSN) and Tribune Broadcasting (NYSE: TRCO) have announced that they have reached a renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital subchannel network, Antenna TV.
News categories: Nielsen, Tribune Media, Megan Clarken, Larry Wert, Advertising, Big Data, USA

Improvements in Advanced TV to propel U.S. local video advertising
Feb 6, 2018 – Progress in Advanced TV and the U.S. industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018, according to BIA/Kelsey.
News categories: BIA/Kelsey, Rick Ducey, Advertising, Digital TV, Market Research, USA

comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories: comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Gaming, Streaming, USA

SpotX releases report on the state of video advertising on OTT
Feb 6, 2018 – SpotX has announced findings from study that found that 85% of leading pay TV providers, pure-play OTT providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
News categories: SpotX, Kagan, Mike Shehan, Michelle Abraham, Ashwin Navin, Advertising, Digital TV, Market Research, Streaming, USA

Connekt adds voice activation via Google Home to its TV ad engagement platform
Feb 1, 2018 – Connekt is preparing for a remote-less future by adding voice capabilities to its linear TV ad engagement solution. Now, viewers with Google Home devices can interact with brands that are featured on TV and purchase goods using only their voices.
News categories: Connekt, Tripp Boyle, Jason Smith, Advertising, Digital TV, Smart Home, Worldwide

Video ad spend on YouTube & Facebook to grow 130% in just 5 years
Jan 30, 2018 – Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next 5 years, reaching $37 billion by 2022. This is up from an estimated $16 billion in 2017.
News categories: Juniper Research, Lauren Foye, Advertising, Digital TV, Streaming, Worldwide

4C Insights integrates Inscape's Smart TV data
Jan 29, 2018 – 4C Insights has announced a deal to integrate automatic content recognition (ACR) from Inscape, the Smart TV data company. Through the partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform.
News categories: 4C Insights, Inscape, Anupam Gupta, Jodie McAfee, Advertising, Big Data, Content Identification, Digital TV, Smart TV, Streaming, Worldwide

DVB creates group to define Targeted Advertising commercial requirements
Jan 23, 2018 – Following the publication of the Study Mission Report on Targeted Advertising in September, the DVB Steering Board has approved the creation of a dedicated group to implement the report’s recommendations.
News categories: DVB Project, Peter MacAvock, Angelo Pettazzi, Vincent Grivet, Advertising, Digital TV, HbbTV, Worldwide

Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
Jan 18, 2018 – Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.
News categories: Cross MediaWorks, 605, Nick Troiano, Ben Tatta, Advertising, Big Data, Digital TV, USA