Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

MiQ unveils global report on advanced TV advertising
Jan 18, 2024 – MiQ has unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers across India, the US, UK, Canada, Germany, Australia, China and Singapore.
News categories: MiQ, Siddharth Dabhade, Advertising, Asia, Digital TV, Europe, Market Research, North America, Streaming

Pixalate releases global H2 2023 SSAI benchmark report
Jan 17, 2024 – Pixalate has released its H2 2023 Server-Side Ad Insertion (SSAI) benchmark report, analyzing the state of SSAI implementation across top Connected TV (CTV) platforms.
News categories: Pixalate, Amit Shetty, Advertising, Digital TV, Market Research, Worldwide

Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

Amagi launches curated programmatic marketplace for FAST ads
Jan 12, 2024 – Amagi ADS PLUS has launched a feature called FAST Deals, a curated programmatic marketplace designed to simplify the advertising experience for buyers, content owners and programmatic exchanges.
News categories: Amagi, FreeWheel, James Smith, Emily Bromley, Advertising, CES2025, Digital TV, Streaming, Worldwide

Disney unveils 'Shop the Stream' ad innovation
Jan 10, 2024 – Disney has launched a beta program for its first native streaming shoppable ad format, which allows consumers to purchase their favorite items without disrupting their viewing experience.
News categories: Disney Advertising, Jamie Power, Amy Lehman, Advertising, CES2025, Digital TV, Streaming, USA

Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories: Telly, Advertising, CES2025, Digital TV, Smart TV, USA, UX

iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories: iSpot.tv, Sean Muller, Advertising, CES2025, Digital TV, Streaming, Worldwide

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA

Inscape extends OTA viewership data to include local TV
Jan 8, 2024 – Inscape is expanding coverage of local stations by tapping into tuners built into Smart TVs in every local US TV market to provide over-the-air viewership data as for national stations.
News categories: Inscape, Comscore, Charbel Makhoul, David Algranati, Josh Chasin, Advertising, Big Data, Digital TV, Smart TV, Terrestrial, USA