Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Samba TV partners with Admo.tv on TV measurement & attribution
Apr 18, 2023 – Samba TV has announced a partnership with Admo.tv to bring measurement and attribution to the French market, after a record year of growth and expansion in Samba TV's European markets.
News categories: Samba TV, Admo.tv, David Barker, Pierre Figeat, Advertising, Big Data, Digital TV, France

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA

Harmonic unveils addressable advertising SaaS for sports streaming
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has launched a server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addressable advertising at scale for video streaming.
News categories: Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Harmonic and Mirriad enable targeted dynamic brand insertion
Apr 14, 2023 – Harmonic and Mirriad have teamed up to provide a dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners.
News categories: Mirriad, Harmonic, Mark Melvin, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories: Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA

Whip Media automates FAST performance tracking and royalty calculations.
Apr 12, 2023 – Whip Media has announced Whip Media FASTrack, designed to improve reporting associated with FAST and AVOD for mid and smaller tier clients. Motorvision.TV is the beta launch partner
News categories: Whip Media, Motorvision.TV, Jason Weiss, Michael Sid, Raimund Koehler, Advertising, Digital TV, Streaming, Worldwide

Nielsen and Sinclair agree audience measurement renewal
Apr 12, 2023 – Nielsen has announced a multi-year renewal agreement with Sinclair Broadcast Group (NASDAQ: SBGI) for Nielsen Local and National audience measurement services.
News categories: Nielsen, Sinclair, Catherine Herkovic, Advertising, Big Data, Digital TV, USA

U.S. households spend 5.7 minutes deciding what to watch on streaming TV
Apr 11, 2023 – LG Ad Solutions has released findings from its latest streaming report which found that nearly half of U.S. households aren't sure what they want to watch when they turn the television on.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA, UX

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA