Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Ampersand launches improved solution for multiscreen TV campaign measurement
Sep 16, 2021 – Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies, unifying measurement of media delivery across its full footprint of multiscreen TV supply.
News categories: Ampersand, Andrew Ward, Brian McCord, Advertising, Big Data, Digital TV, USA

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

SeaChange powers streaming and adtech for Popcornflix app
Sep 13, 2021 – The newly enhanced Popcornflix app, launched by Crackle Plus (NASDAQ: CSSE), is now running on a streaming and integrated advertising platform built and powered by SeaChange International (NASDAQ:SEAC).
News categories: SeaChange, Crackle, Bob Pons, Karan Singh, Advertising, Apps, Content Distribution, Digital TV, Streaming, USA

IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories: IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide

LG Ads introduces River OS personalized Smart TV platform
Sep 9, 2021 – LG Ads Solutions has introduced a smart TV operating system, called River OS. River OS is built for personalization, seamless navigation across apps, devices, and services, and advanced voice-controlled TV features.
News categories: LG Ads, John Gee, Advertising, Digital TV, India, Middleware, Smart TV

Fuse Media selects Comscore for TV audience measurement
Sep 8, 2021 – Comscore (Nasdaq: SCOR) has announced a multi-year agreement to provide Fuse Media, a Latino-owned entertainment company, with national TV audience measurement for their linear Fuse channel.
News categories: Comscore, Fuse Media, Carol Hinnant, Fernando Romero, Advertising, Big Data, Digital TV, USA

The Trade Desk collaborates with Samsung Ads in India
Sep 8, 2021 – The Trade Desk (NASDAQ: TTD) has announced a collaboration with Samsung Ads in India. Through The Trade Desk’s platform, Indian marketers will have access to CTV inventory on Samsung TV Plus.
News categories: The Trade Desk, Samsung, Tejinder Gill, Prabhvir Sahmey, Advertising, Digital TV, India, Smart TV, Streaming

MRC issues guidance on OTT/CTV and SSAI video measurement
Aug 30, 2021 – The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.
News categories: Media Rating Council, Advertising, Digital TV, Streaming, USA

MRC suspends accreditation of Nielsen local TV services
Sep 1, 2021 – The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsen’s National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.
News categories: Media Rating Council, Nielsen, George W. Ivie, Advertising, Big Data, Digital TV, USA