Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Channel 4 launches real-time bidding on All 4
Aug 23, 2021 – Channel 4 has launched All 4 Private Marketplace, enabling brands to buy digital advertising space around All 4's 14,500 hours of premium content via private programmatic auction for the first time.
News categories: Channel 4, Verica Djurdjevic, Advertising, Digital TV, Streaming, UK

Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories: Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA

WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA

DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories: DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA

Extreme Reach releases Q2 2021 Video Benchmarks report
Aug 12, 2021 – Extreme Reach (ER) has announced findings from its Video Benchmarks Report for Q2 2021. Connected TV, at 35% of the impressions mix in Q2, continues to be the lead platform of choice for ER clients.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

Samba TV launches SambaID proprietary identifier
Aug 11, 2021 – Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TV’s tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
News categories: Samba TV, Ashwin Navin, Wes Chaar, Advertising, Big Data, Digital TV, Smart TV, USA

Telenet to add unskippable ads to TV recordings
Aug 10, 2021 – Telenet is to introduce a revised model for TV advertising in Belgium. Viewers will have to sit through one minute of unskippable adverts before any recordings they've made of VTM (DPG Media) and PLAY programmes (SBS).
News categories: Telenet, DPG Media, SBS, VRT, John Porter, Kris Vervaet, Jeroen Bronselaer, Frederik Delaplace, Advertising, Belgium, Cable TV, Digital TV, DVR

Integral Ad Science acquires Publica
Aug 10, 2021 – Integral Ad Science (Nasdaq: IAS) has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
News categories: Integral Ad Science, Publica, Lisa Utzschneider, Ben Antier, Advertising, Digital TV, MandA, Streaming, USA

Meredith renews with Nielsen for TV audience measurement
Aug 10, 2021 – Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
News categories: Nielsen, Meredith, Catherine Herkovic, Doug Lowe, Advertising, Big Data, Digital TV, USA