Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Telaria and Hulu reveal synergy between Connected TV and DTC brands
Apr 11, 2019 – Telaria (NYSE:TLRA), with Hulu, has published research demonstrating how Connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.
News categories: Telaria, Hulu, Jennifer Catto, Advertising, Digital TV, Market Research, Streaming, USA

4C and iQ Media combine to create unified TV intelligence network
Apr 10, 2019 – 4C and iQ Media have created Kinetiq, an entity that combines iQ Media and 4C's Teletrax. Kinetiq will serve as the world's largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets.
News categories: iQ Media, 4C Insights, Kinetiq, Kevin Kohn, Dr. Alok Choudhary, Lance Neuhauser, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

Majority of US now streaming Over The Top content
Apr 10, 2019 – OpenX has announced the findings of a nationwide survey showing that a massive consumer shift toward OTT video content consumption is well underway. The study highlights how OTT has become the primary video content channel for nearly all age groups in the US today.
News categories: OpenX, Dallas Lawrence, Advertising, Digital TV, Market Research, Streaming, USA

FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories: FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA

Kaltura and Dativa to jointly develop Cloud TV data lake
Apr 9, 2019 – Kaltura has announced that it has partnered with Dativa to develop the industry’s first data lake dedicated to Cloud TV services. The infrastructure will give TV marketers using the Kaltura TV Platform fast time to insights and the ability to act on those insights.
News categories: Kaltura, Dativa, Shay David, Tom Weiss, Advertising, Big Data, Digital TV, Worldwide

Ad saturation and over targeting putting industry at risk
Apr 9, 2019 – Kantar has published a report highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising.
News categories: Kantar, Mark Inskip, Advertising, Market Research, UK

FreeWheel to help Hearst Television bring video inventory to advertisers
Apr 8, 2019 – Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheel’s Monetization and Revenue Management platform for access to OTT video inventory.
News categories: FreeWheel, Hearst, James Rooke, Adam Noble, Jason DeMarco, Advertising, Digital TV, Streaming, USA

Ooyala unveils Google Cloud integrations at NAB 2019
Apr 8, 2019 – Ooyala will showcase a range of new features for its Ooyala Flex Media Platform at NAB 2019. The platform now integrates with Google Cloud Video Intelligence and Google Cloud’s AI and Machine Learning products, for precise video analysis and metadata enrichment.
News categories: Ooyala, Google Cloud, Jonathan Huberman, Big Data, Content Distribution, Digital TV, NABShow, Worldwide

MX1 and Nowtilus team up to empower personalized and ad-funded TV
Apr 8, 2019 – MX1 and Nowtilus have combined Nowtilus' server-side ad insertion (SSAI) solution with MX1's media services to create an end-to-end solution that brings personalized TV and targeted advertising to the big screen and mobile devices in broadcast quality.
News categories: MX1, Nowtilus, Daniel Kiessling, Patrick Knippel, Advertising, Digital TV, NABShow, Worldwide