Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories: DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA

Streaming TV growth in Latin America driven by ad-supported viewing
May 29, 2023 – Magnite (NASDAQ: MGNI) has unveiled research showing that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
News categories: Magnite, Advertising, Digital TV, Latin America, Market Research, Streaming

BeIN Media and Google Cloud announce media and broadcast collaboration
May 24, 2023 – beIN MEDIA and Google Cloud are to explore the use of Google Cloud data analytics and machine learning to deliver more personalized and relevant experiences across beIN's services.
News categories: BeIN Media, Google Cloud, Israel Esteban, Anthony Cirot, Ghassan Kosta, Big Data, Digital TV, Qatar, UX

XroadMedia to power personalization at Dutch regional broadcasters
May 22, 2023 – Regiogroei, a partnership of 10 Dutch regional media broadcasters, has announced a project with XroadMedia to replace their existing recommendation solution with a more advanced alternative.
News categories: XroadMedia, Regiogroei, Adolf Proidl, Christjan Knijff, Big Data, Digital TV, Netherlands, UX

Comscore local market measurement selected by WBNX-TV
May 16, 2023 – Comscore (Nasdaq: SCOR) and WBNX-TV have announced a TV measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post advertising buys.
News categories: Comscore, WBNX-TV, Carol Hinnant, Lori Bruch, Advertising, Big Data, Digital TV, USA

Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories: Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA

Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide

Netflix partners with EDO on measurement for advertisers
May 17, 2023 – Netflix will use EDO’s predictive behavioral outcomes data to provide insights for advertisers, indicating how brands' campaigns perform on the platform compared to YouTube, OTT, and linear TV.
News categories: EDO, Netflix, Kevin Krim, Peter Naylor, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Integral Ad Science earns MRC accreditation for CTV viewable impressions
May 18, 2023 – Integral Ad Science (Nasdaq: IAS) has received the industry's first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).
News categories: Integral Ad Science, Media Rating Council, Kevin Alvero, George W. Ivie, Advertising, Digital TV, Streaming, USA