Digital TV Business, Technology and Market Research News

XITE partners with Brand Metrics for CTV measurement
Jun 14, 2023 – Brand Metrics has announced that its measurement methodology will be applied to XITE's CTV campaigns to provide advertisers with evidence of campaign effectiveness.
News categories: Brand Metrics, XITE, Anders Lithner, Robby Kraai, Advertising, Digital TV, Streaming, Worldwide

Amino and THEO Technologies partner on ultra-low latency video streaming
Jun 14, 2023 – Amino has collaborated with THEO Technologies to deliver a sub-second latency live video streaming solution, combining Amino's 4K media player with the THEOlive real-time video API.
News categories: Amino, THEO Technologies, Jonny McKee, Steven Tielemans, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

Simplestream deploys Livestream Scheduler at Optik TV
Jun 14, 2023 – TELUS has enhanced its Optik TV Livestreaming offering with Simplestream. Livestream Scheduler from Simplestream provides the ability to manage live programming via a web-based UI.
News categories: Simplestream, TELUS, Josh Harrington, Canada, Content Distribution, Digital TV, IPTV

DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories: DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide

LiveOne to launch PodcastOne TV via MuxIP
Jun 13, 2023 – LiveOne (Nasdaq: LVO) is to launch PodcastOne TV, a FAST channel, in partnership with MuxIP. The channel will expand distribution of video content from PodcastOne's slate of podcasts.
News categories: MuxIP, PodcastOne, LiveOne, Tom Link, Kit Gray, Content Distribution, Digital TV, Streaming, USA, Worldwide

Joymo and British Basketball launch live streaming service
Jun 13, 2023 – Joymo and the British Basketball Federation have unveiled a partnership for the launch of GB Basketball TV. The Joymo-powered OTT hub becomes the home of GB Basketball content.
News categories: Joymo, British Basketball, Hannah Griffiths, Chris Grant, Content Distribution, Digital TV, Streaming, UK, Worldwide

Tatari spins off new company with data clean room as first product
Jun 12, 2023 – Tatari has launched Vault, a company focused on solutions for CTV advertising. Vault's first product is a clean room solution providing a secure and neutral space for data collaboration.
News categories: Tatari, Experian, Vault, Philip Inghelbrecht, Chris Feo, Advertising, Big Data, Digital TV, Streaming, USA

Unique CTV users in APAC more than double between 2021 and 2022
Jun 13, 2023 – Amagi has found that the number of unique connected TV (CTV) users in the Asia-Pacific (APAC) region increased by 247% from the fourth quarter of 2021 to the fourth quarter of 2022.
News categories: Amagi, Baskar Subramanian, Asia, Digital TV, Market Research, Streaming

Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories: Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA