Worldwide (not region-specific) Digital TV News

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

Playbux and iQIYI launch 'Watch to Win' globally
Jun 16, 2023 – Playbux.co and iQIYI have announced a collaboration that allows individuals worldwide to enjoy premium yet free content while unlocking digital prizes through a 'Watch to Win' feature.
News categories: Playbux.co, iQIYI, Sarun Vichayabhai, Frank Ye, Digital TV, Streaming, UX, Worldwide

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide

LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide

Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories: Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide

XITE partners with Brand Metrics for CTV measurement
Jun 14, 2023 – Brand Metrics has announced that its measurement methodology will be applied to XITE's CTV campaigns to provide advertisers with evidence of campaign effectiveness.
News categories: Brand Metrics, XITE, Anders Lithner, Robby Kraai, Advertising, Digital TV, Streaming, Worldwide

Amino and THEO Technologies partner on ultra-low latency video streaming
Jun 14, 2023 – Amino has collaborated with THEO Technologies to deliver a sub-second latency live video streaming solution, combining Amino's 4K media player with the THEOlive real-time video API.
News categories: Amino, THEO Technologies, Jonny McKee, Steven Tielemans, Content Distribution, Digital TV, Media Player, Streaming, Worldwide

DoubleVerify and TVision expand attention measurement on CTV
Jun 13, 2023 – DoubleVerify (DV) (NYSE: DV) has partnered with TVision to combine DV's ad exposure data with TVision's viewer presence and eyes-on-screen ad attention signals, to enhance performance measurement on CTV.
News categories: DoubleVerify, TVision, Daniel Slotwiner, Yan Liu, Advertising, Big Data, Digital TV, Streaming, Worldwide