Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Roku debuts clean room for advertisers ahead of TV Upfronts
Apr 19, 2022 – Roku (Nasdaq: ROKU) has launched a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to implement ad campaigns with Roku, without relying on cookies or consortiums.
News categories: Roku, Louqman Parampath, Adam Gitlin, Brad Stockton, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

Synamedia and 3SS develop TV apps for Etisalat's Switch TV
Apr 19, 2022 – Etisalat UAE has chosen Synamedia and 3SS to provide TV apps for its D2C streaming service, Switch TV. 3SS and Synamedia developed apps for LG and Samsung TVs, with Synamedia also developing an Apple TV app.
News categories: 3SS, Synamedia, Etisalat, Kai-Christian Borchers, Jean-Francois Pigeon, Jonathan Haysom, Apps, Digital TV, Set Top Box, Smart TV, Streaming, UAE

CNN+ launches on the Roku platform in the U.S.
Apr 11, 2022 – CNN+ has launched in the United States on the Roku platform. The Roku channel store will contain both the CNN+ subscription service app and access to the existing TV everywhere experience for pay TV subscribers.
News categories: Roku, CNN+, Apps, Digital TV, Set Top Box, Smart TV, Streaming, USA

Wurl powered FAST channels land on LG Channels
Apr 6, 2022 – Wurl has partnered with LG Electronics to bring Wurl powered FAST Channels to LG Channels. Wurl will be distributing the FAST channels globally while also providing monetization services and maximizing revenue to the company.
News categories: Wurl, LG Electronics, Ingrid Mariotti, Content Distribution, Digital TV, Europe, Smart TV, Streaming, Worldwide

HbbTV releases HbbTV Conformance Test Suite v2022-1
Apr 6, 2022 – The HbbTV Association has released a new version of the HbbTV Conformance Test Suite - v2022-1. The release contains 3,002 test cases in total, and includes an increase of 101 approved test cases since the v2021-3 release.
News categories: HbbTV Association, Vincent Grivet, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories: LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide

VIDAA and SeaChange partner on ad insertion for VIDAA tv
Apr 4, 2022 – VIDAA USA and SeaChange International (NASDAQ: SEAC) have partnered to jointly develop a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally.
News categories: SeaChange, VIDAA, Chris Klimmer, Guy Edri, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, Worldwide

Russian-Ukrainian war and inflation impacting TV, LCD monitor, notebook markets
Apr 1, 2022 – According to TrendForce, the uncertainty of current global political and economic circumstances has upset demand for major display applications including TVs, LCD monitors, and notebooks, creating pressure to correct 1H22 expectations.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Nifty Gateway and Samsung develop Smart TV NFT platform
Mar 30, 2022 – Nifty Gateway has partnered with Samsung to develop the first-ever smart TV NFT platform for digital art and collectibles. Nifty Gateway is now integrated with Samsung's NFT platform in their 2022 premium TV product lines.
News categories: Nifty Gateway, Samsung, Duncan Cock Foster, Big Data, Digital TV, Smart TV, Worldwide