Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories: LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming

Adoption of streaming in Japan driven by ad-supported content
Jul 11, 2023 – Magnite (NASDAQ:MGNI) has unveiled research showing that in Japan adoption of streaming services is driven by the popularity of ad-supported content, with 71% of TV viewers watching such services.
News categories: Magnite, Ken Harada, Advertising, Digital TV, Japan, Market Research, Streaming

Large-area LCD shipments expected to decrease 3.2% in 2023
Jul 5, 2023 – Large-area LCD shipments are expected to exhibit negative growth of -3.2% YoY in 2023 owing to slower demand and panel makers' utilization management, according to Omdia.
News categories: Omdia, Peter Su, Digital TV, Market Research, Smart TV, Worldwide

Multiplay in South Korea to generate revenue of $6.6bn in 2027
Jun 30, 2023 – South Korea's multiplay service revenue is projected to experience a gradual yet consistent growth, climbing from $6.1 billion in 2022 to $6.6 billion in 2027, says GlobalData.
News categories: GlobalData, Harendra Sharma, Digital TV, IPTV, Korea, Market Research

Semiconductor market extends record decline into fifth quarter
Jun 28, 2023 – According to Omdia, the semiconductor market declined in revenue for a fifth straight quarter in Q1 2023, the longest period of decline since Omdia began tracking the market in 2002.
News categories: Omdia, Cliff Leimbach, Market Research, Semiconductor, Worldwide

Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Addressable TV now a $56bn industry
Jun 26, 2023 – A report published by Ampere Analysis, with Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise to $87bn by 2027.
News categories: Finecast, Ampere Analysis, Microsoft Advertising, Kristian Claxton, Richard Broughton, Dave Osborn, Advertising, Digital TV, Market Research, Worldwide

Worldwide shipments of Smart Home devices continue to decline in 2023
Jun 27, 2023 – Global shipments of smart home devices continued to decline in the first quarter of 2023 as shipments fell 5.6% year over year to 186.0 million units, according to IDC.
News categories: IDC, Jitesh Ubrani, Adam Wright, Digital TV, Market Research, Smart Home, Worldwide

UK to continue as the leading entertainment and media market in Europe
Jun 27, 2023 – According to PwC's Global Entertainment & Media (E&M) Outlook 2023-2027, the UK is set to maintain its position as the leading E&M market in Europe over the next four years.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Advertising, Digital TV, Market Research, Metaverse, Streaming, UK, Worldwide