North America Digital TV News

SeaChange wins contract with a large U.S. broadband service provider
Mar 29, 2021 – SeaChange (NASDAQ: SEAC) has secured a contract with a large broadband service provider in the U.S. to move the customer's infrastructure to a virtual platform and to help facilitate greater monetization of its TV service.
News categories: SeaChange, Christoph Klimmer, Advertising, Digital TV, USA

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories: FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA

TiVo to expand ad reach with BDEX ML-based audience targeting
Mar 24, 2021 – TiVo will use the BDEX Omnisource IQ — Machine Learning solution to create, based on its TV data, a model of advertisers’ ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
News categories: BDEX, TiVo, David Finkelstein, Walt Horstman, Advertising, Big Data, Digital TV, USA

Three TV stations begin NEXTGEN TV broadcasting in Syracuse, NY
Mar 23, 2021 – Three television stations in Syracuse, NY, including WSYR-TV (ABC), WTVH (CBS) and WSTM-TV (NBC), have become the latest in the U.S. to begin broadcasting with NEXTGEN TV, the new digital broadcast technology.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Global programmatic CTV ad spend increases 2.2x in 2020
Mar 23, 2021 – Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

PBS North Carolina launches NEXTGEN TV broadcasting
Mar 22, 2021 – PBS North Carolina has announced that they are now broadcasting NEXTGEN TV (ATSC 3.0) over their channels in the Raleigh-Durham region. WUNC-TV channel 4.11 has been added to the CBC NEXTGEN TV broadcast.
News categories: PBS North Carolina, Fred Engel, ATSC 3, Content Distribution, Digital TV, USA

Fort Myers Broadcasting renews with Comscore for TV measurement
Mar 22, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Fort Myers Broadcasting with local TV measurement currency across their Southwest Florida TV stations, including WINK-TV (CBS).
News categories: Comscore, Steve Walsh, Joe Schwartzel, Advertising, Big Data, Digital TV, USA

NEXTGEN TV broadcasting begins in Buffalo, New York
Mar 18, 2021 – Five local television stations in Buffalo, New York, including WKBW (ABC), WGRZ (NBC), WUTV (FOX), WIVB-TV (CBS), and WNYO-TV (MyNet), have now begun broadcasting with NEXTGEN TV.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Online video subscriptions passed one billion in 2020
Mar 18, 2021 – For the first time ever, according to a report from the Motion Picture Association, subscriptions to online video services in 2020 surpassed one billion, reaching 1.1 billion globally, a 26% year-over-year growth.
News categories: Motion Picture Association, Charles Rivkin, Digital TV, Market Research, Streaming, USA, Worldwide