North America Digital TV News

Internet playing even more dominant role in US entertainment consumption
Dec 10, 2020 – The second wave of Hub's 'Predicting the Pandemic' study shows how the pandemic has accelerated the well-established shift to online consumption of entertainment content across multiple facets of the leisure economy.
News categories: Hub Entertainment Research, Peter Fondulas, COVID-19, Digital TV, Market Research, Streaming, USA

NEXTGEN TV 'Motown 3.0 Test Track' launched in Detroit
Dec 10, 2020 – Five local TV stations have banded together to launch NEXTGEN TV in Detroit. The broadcast advance signals the beginning of another project – the 'Motown 3.0 Open Test Track' for merging automotive applications with NEXTGEN TV.
News categories: Pearl TV, Brian Lawlor, ATSC 3, Automotive, Content Distribution, Digital TV, USA

Comscore renews audience measurement deal with TEGNA
Dec 10, 2020 – Comscore (NASDAQ: SCOR) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the agreement, TEGNA will expand its local TV and digital measurement partnership with Comscore to include 22 total markets.
News categories: Comscore, TEGNA, Steve Walsh, Advertising, Big Data, Digital TV, USA

Lack of sports programming drives video service cancellations in the U.S.
Dec 10, 2020 – Parks Associates found that, as of May 2020, 8% of US broadband households cancelled at least one video service due to the COVID-19 crisis, including 4% of that cancelled a traditional pay-TV service.
News categories: Parks Associates, Jennifer Kent, COVID-19, Digital TV, Market Research, USA

Extreme Reach releases 3Q 2020 Video Benchmarks Report
Dec 9, 2020 – Extreme Reach (ER) has released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Market Research, USA

Edge Networks launches NextGen TV service with Harmonic
Dec 9, 2020 – Harmonic (NASDAQ: HLIT) has announced that Edge Networks launched its Evoca TV service with an end-to-end solution from Harmonic. Evoca combines OTA ATSC 3.0 broadcasts with video streaming to reach underserved areas in the U.S.
News categories: Harmonic, Edge Networks, Eric Armstrong, Todd Achilles, ATSC 3, Content Distribution, Digital TV, USA

47% of US broadband households subscribe to Amazon Prime Video
Dec 9, 2020 – OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA

Churn rate drops for U.S. OTT services especially vMVPDs
Dec 8, 2020 – Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA

Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories: Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA