North America Digital TV News

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Videa announces spot television industry’s first open data exchange APIs
Sep 24, 2019 – Videa has made available free, transparent, TIP-based API specifications helping to pave the way for programmatic transactions and software integrations. The APIs include specifications for inventory, RFPs, proposals, orders, makegoods and pre and post logs.
News categories: Videa, Shereta Williams, Rob Weisbord, Dave Villano, Advertising, Big Data, Digital TV, USA

ATSC 3.0 innovation lab opens at Michigan State University
Sep 23, 2019 – WKAR Public Media, Michigan State University and the College of Communication Arts and Sciences have opened their NextGen Media Innovation Lab. The lab will explore applications for the television broadcasting standard, ATSC 3.0, or NextGen TV.
News categories: WKAR Public Media, Michigan State University, Susi Elkins, Samuel Stanley Jr, ATSC 3, Digital TV, USA

Partnerships and interoperability driving growth of audience targeted campaigns
Sep 23, 2019 – FreeWheel has announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video.
News categories: FreeWheel, David Dworin, Advertising, Big Data, Digital TV, Market Research, USA, Worldwide

Roku and Innovid partner on TV campaign analytics
Sep 23, 2019 – Roku (NASDAQ: ROKU) and Innovid have announced an analytics solution to measure demographic reach and frequency for TV campaigns on the Roku platform, and on Linear TV. The solution marries data from Roku’s active accounts with Innovid’s OTT ad serving footprint.
News categories: Roku, Innovid, Alison Levin, Jessica Hogue, Mike Law, Advertising, Big Data, Digital TV, USA

NCC Media rebrands as Ampersand; updates products
Sep 23, 2019 – NCC Media is changing its name to Ampersand. At the same time, the company is introducing several solutions for programmers and advertisers at this year's Advertising Week Conference in New York.
News categories: Ampersand, Nicolle Pangis, Advertising, Big Data, Digital TV, USA

Mediaocean and ProVantageX integrate tools for local TV buying & selling
Sep 19, 2019 – Mediaocean and ProVantageX (PVX) have announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process.
News categories: ProVantageX, Mediaocean, Stephen Poulin, Manu Warikoo, Advertising, Digital TV, USA

Roku OS 9.2 to begin rollout
Sep 19, 2019 – Roku (NASDAQ: ROKU) has announced that Roku OS 9.2 will start rolling out to Roku devices in the coming weeks. The software update focuses on getting customers to content quickly and adds new ways to control the home entertainment experience.
News categories: Roku, Ilya Asnis, Set Top Box, Smart TV, Streaming, TV OS, USA, Worldwide

FourthWall Media introduces Reveal 5 TV analytics and optimization platform
Sep 19, 2019 – FourthWall Media has released Reveal 5, the company’s analytics platform. Reveal 5 packages powerful analytics and infrastructure making it easy to use the platform to analyze, plan, and optimize television advertising, audiences, and programming.
News categories: FourthWall Media, Ellen Dudar, Tim Peters, Advertising, Big Data, Digital TV, USA