North America Digital TV News

Kantar Media adds programmatic ad data to its media intelligence
Jul 13, 2017 – Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
News categories: Kantar Media, Manish Bhatia, Advertising, Big Data, Digital TV, Market Research, Mobile, USA

AT&T to roll out next-generation video platform
Jul 13, 2017 – AT&T this fall will begin rolling out a next-generation platform to customers, starting with DIRECTV NOW and DIRECTV companion app users. The platform will eventually provide a consistent look and feel across AT&T consumer video services throughout the United States.
News categories: AT&T, David Christopher, Apps, Digital TV, Streaming, USA, UX

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

Nearly 60% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu
Jul 12, 2017 – Parks Associates has revealed that 59% of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Only 6% of U.S. broadband households subscribe to any other OTT service without also having a subscription to one of the top three services.
News categories: Parks Associates, Brett Sappington, Glenn Hower, Digital TV, Market Research, Streaming, USA

Roku hits 15 million monthly active accounts
Jul 12, 2017 – Roku has announced that it reached 15 million monthly active accounts as of June 30, 2017 growing 43 percent over the same period of the prior year. Users streamed nearly 7 billion hours on the Roku platform in the first half of 2017.
News categories: Roku, Anthony Wood, Digital TV, Market Research, Set Top Box, Streaming, USA

CableClix introduces 'lean-back experience' for cable-cutters
Jul 12, 2017 – CableClix (OTCPK:CCLX) is pioneering online TV evolution by designing the first 'lean-back experience' for online viewing. CableClix combines big data with AI to perfect the personalization of TV content and improve usability.
News categories: CableClix, Jason Schoch, Cauri Jaye, Big Data, Digital TV, Streaming, USA, UX

MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories: MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA

TiTAN Platform launches all-in-one smart home hub and entertainment device
Jul 12, 2017 – TiTAN Platform US has introduced TiTAN Core, an all-in-one smart home and entertainment hub that manages smart devices and provides access to a broad choice of entertainment content programming.
News categories: TiTAN Platform US, Adrian Sexton, Digital TV, Set Top Box, Smart Home, Streaming, USA

Majority of U.S. broadband households watch internet video on TV
Jul 11, 2017 – Parks Associates research show that over 50% of U.S. broadband households now watch Internet video on a television screen. The research firm examines this shift in video consumption habits of consumers, including usage of OTT services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, Streaming, USA