North America Digital TV News

Next phase of Nielsen ONE Alpha unveiled
Jun 15, 2022 – Nielsen (NYSE: NLSN) has revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
News categories: Nielsen, Karthik Rao, Advertising, Big Data, Digital TV, USA

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories: Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Blue Ant Media launches FAST offer on LG Channels in North America
Jun 13, 2022 – Blue Ant Media has announced that a suite of its FAST channels has launched on LG Channels in the U.S. and Canada. The launch builds on Blue Ant Media's momentum in the emerging free streaming space in North America and around the world.
News categories: Blue Ant Media, LG Channels, Jamie Schouela, Canada, Digital TV, Smart TV, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Pluto TV to launch with Corus in Canada this fall
Jun 8, 2022 – Corus (TSX: CJR.B) and Paramount (NASDAQ: PARA, PARAA) have announced that Pluto TV will launch in Canada this fall. Corus will be the ad representative for what is positioned to become one of the largest FAST services in the country.
News categories: Corus, Pluto TV, Paramount, Greg McLelland, Olivier Jollet, Advertising, Apps, Canada, Digital TV, Streaming

NEXTGEN TV broadcasting begins in Fresno-Visalia
Jun 9, 2022 – Television stations serving the Fresno-Visalia market have begun broadcasting with NEXTGEN TV. The launch includes KGPE, KMPH-TV, KSEE, KNSO and KFRE-TV. BitPath led the planning process and coordinated efforts across the five stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA