USA (United States of America) Digital TV News

T-Mobile TVision Live, Live+ and Live Zone services winding down on April 29
Mar 29, 2021 – T-Mobile (NASDAQ: TMUS) has instead announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, including embracing YouTube TV as T-Mobile’s premium TV solution.
News categories: T-Mobile, Google, Mike Sievert, Hiroshi Lockheimer, Android TV, Digital TV, Mobile, Set Top Box, Streaming, USA

Alchimie rolls out TVPlayer US with 30+ channels
Mar 29, 2021 – Alchimie (Paris:ALCHI) has launched its American TVPlayer service, an on-demand service offering US viewers over 30 linear and on demand channels. TV Player US complements Alchimie's European TVPlayer platforms.
News categories: Alchimie, Nicolas d’Hueppe, Digital TV, Streaming, USA

Comcast launches Disney+ and ESPN+ on Xfinity
Mar 29, 2021 – Comcast and The Walt Disney Company have announced the start of the rollout of Disney+ and ESPN+ on Xfinity. Disney+ and ESPN+ join a growing collection of streaming services available over the Internet on X1 and Flex.
News categories: Comcast, The Walt Disney Company, Rebecca Heap, Michael Paull, Apps, Digital TV, Set Top Box, Streaming, USA

FreeWheel releases 10th anniversary U.S. Video Marketplace Report
Mar 29, 2021 – FreeWheel has released the 10th anniversary edition of its U.S. Video Marketplace Report. As people’s consumption of media has fragmented across devices, many have returned to the living room to watch connected TV.
News categories: FreeWheel, Dave Clark, Advertising, Digital TV, Market Research, USA

SeaChange wins contract with a large U.S. broadband service provider
Mar 29, 2021 – SeaChange (NASDAQ: SEAC) has secured a contract with a large broadband service provider in the U.S. to move the customer's infrastructure to a virtual platform and to help facilitate greater monetization of its TV service.
News categories: SeaChange, Christoph Klimmer, Advertising, Digital TV, USA

FOX, FreeWheel offer programmatic advertising on Comcast STB VOD
Mar 25, 2021 – Fox Corporation (Nasdaq: FOXA, FOX) has announced that it has partnered with Comcast's FreeWheel to enable programmatic trading of addressable STB VOD within the Comcast Xfinity footprint.
News categories: FreeWheel, Fox Corp, The Trade Desk, Comcast, Dave Clark, Dan Callahan, Jon Tabak, Advertising, Cable TV, Digital TV, Set Top Box, USA

TiVo to expand ad reach with BDEX ML-based audience targeting
Mar 24, 2021 – TiVo will use the BDEX Omnisource IQ — Machine Learning solution to create, based on its TV data, a model of advertisers’ ideal target audiences. Advertisers can then activate these audiences via the platform of their choice.
News categories: BDEX, TiVo, David Finkelstein, Walt Horstman, Advertising, Big Data, Digital TV, USA

Three TV stations begin NEXTGEN TV broadcasting in Syracuse, NY
Mar 23, 2021 – Three television stations in Syracuse, NY, including WSYR-TV (ABC), WTVH (CBS) and WSTM-TV (NBC), have become the latest in the U.S. to begin broadcasting with NEXTGEN TV, the new digital broadcast technology.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Global programmatic CTV ad spend increases 2.2x in 2020
Mar 23, 2021 – Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide