USA (United States of America) Digital TV News

VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories: VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, Smart TV, Streaming, USA

US media players get on AVOD bandwagon as market revenue soars
Dec 10, 2019 – AVOD service providers in the U.S. are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. These huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit.
News categories: IHS Markit, Sarah Henschel, Kia Ling Teoh, Digital TV, Market Research, Streaming, USA

Tru Optik partners with JamLoop for audience targeting on OTT/CTV
Dec 10, 2019 – Tru Optik has partnered with JamLoop to offer audience-based targeting capabilities for media buyers. Powered by Tru Optik’s OTT Data Marketplace, media companies and advertisers are able to leverage JamLoop's audience targeting, built specifically for OTT/CTV platforms.
News categories: Tru Optik, JamLoop, Frans Vermeulen, Leif Welch, Mark Gray, Advertising, Big Data, Digital TV, Streaming, USA

Undertone and TVadSync create cross-platform TV targeting engine
Dec 9, 2019 – Perion Network (NASDAQ:PERI) has announced that its Undertone unit is partnering with TVadSync to combine TVadSync's custom and one-to-one ACR (Automated Content Recognition) TV viewership data, with Undertone's premium reach and digital creative.
News categories: Undertone, TVadSync, Dan Aks, Ronan Higgins, Advertising, Big Data, Content Identification, Digital TV, USA

Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories: Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, Streaming, USA, Worldwide

Amazon Prime Video app added to TiVo devices at Atlantic Broadband
Dec 5, 2019 – Atlantic Broadband has announced that it has partnered with TiVo to deliver the Prime Video app to select TiVo devices. Atlantic Broadband was among the first multi-system cable operators in the U.S. to launch a TiVo gateway in 2013.
News categories: Atlantic Broadband, TiVo, Amazon Prime Video, Heather McCallion, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, Streaming, USA

FOX selects AWS as its cloud and machine learning provider
Dec 3, 2019 – Amazon Web Services (AWS) [NASDAQ: AMZN] has announced that Fox (Nasdaq: FOXA, FOX) is to use AWS’s portfolio of services, infrastructure, and professional services organization to enable a new cloud-based media production and delivery platform.
News categories: Amazon Web Services, Fox Corp, Dr. Werner Vogels, Paul Cheesbrough, Big Data, Content Distribution, Digital TV, USA, Worldwide

TiVo launches Prime Video App to its U.S. pay-TV operator customers
Dec 3, 2019 – TiVo (NASDAQ: TIVO) has launched the Prime Video app on select TiVo devices at its U.S. pay-TV operator customers. Content available in the app is easy to find through OneSearch, which serves up entertainment across live TV, on demand, and other streaming video apps.
News categories: TiVo, Amazon Prime Video, Dave Shull, Andrew Bennett, Apps, Digital TV, Set Top Box, Streaming, USA