USA (United States of America) Digital TV News

Five more TV broadcasters to test ATSC 3.0 in Phoenix Model Market
Oct 12, 2018 – The FCC has granted requests from five commercial and public TV broadcasters for permission to test next-gen TV broadcasts from the transmission facilities of Univision’s KFPH-CD, which began ATSC 3.0 broadcasts last March.
News categories: Pearl TV, Anne Schelle, ATSC 3, Digital TV, USA

47% of U.S. broadband households watch UGC more than once a month
Oct 11, 2018 – A report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, Streaming, USA

Pluto TV selects Tru Optik for audience-based ad measurement
Oct 11, 2018 – Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optik’s OTT Marketing Cloud.
News categories: Tru Optik, Pluto TV, Frans Vermeulen, Rich Calacci, Advertising, Digital TV, Streaming, USA

WarnerMedia announces plans for direct-to-consumer streaming service
Oct 10, 2018 – WarnerMedia has issued a statement announcing plans for a direct-to-consumer streaming service. The service will launch in the fourth quarter of 2019. The product will serve as a complement to WarnerMedia's existing businesses.
News categories: WarnerMedia, John Stankey, Digital TV, Streaming, USA, Worldwide

WOW! uses Espial Elevate TVaaS for its ULTRA TV service
Oct 10, 2018 – Espial has announced that WideOpenWest (WOW!) will use Espial’s Elevate video platform to power its WOW! ULTRA STB offering. Elevate gives service providers the ability to deploy IPTV, OTT and cable services quickly, with low deployment risk, and with predictable costs.
News categories: Espial, WideOpenWest, Matt James, Cable TV, Content Distribution, Digital TV, Middleware, Set Top Box, USA

VIZIO expands Google Assistant voice control features of Smart TVs
Oct 9, 2018 – VIZIO has announced the introduction of expanded Google Assistant actions for VIZIO SmartCast TVs. Users will have the ability to use simple voice commands for input selection as well as pausing, resuming, stopping, fast-forwarding and rewinding content.
News categories: VIZIO, Bill Baxter, Digital TV, Smart Home, Smart TV, USA, UX

Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories: Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

Alticast, S&T and UniSoft show ATSC 3.0 solution at NAB NYC 2018
Oct 9, 2018 – At NAB NYC 2018, Alticast, S&T and UniSoft will demonstrate how the companies’ combined technologies allow broadcasters and content delivery networks to fully leverage the benefits and monetization potential of the ATSC 3.0 Next Gen TV broadcast standard.
News categories: Alticast, S&T, UniSoft, Jae Park, Adrian Fowkes, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

TDS signs Elevate SaaS agreement with Espial
Oct 3, 2018 – Espial has announced that TDS has signed an agreement to license Espial’s Elevate Cloud video platform. With Elevate, TDS cable video customers will continue to get an immersive experience and easy access to OTT services, including Netflix and YouTube.
News categories: Espial, TDS, Matt James, Julie Maiers, Content Distribution, Digital TV, IPTV, Middleware, USA