USA (United States of America) Digital TV News

One in five U.S. broadband households is highly sensitive to data collection and use
Aug 8, 2018 – According to Parks Associates, a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities.
News categories: Parks Associates, Brett Sappington, Big Data, Digital TV, Market Research, USA

Sinclair launches data driven OTT ad platform
Aug 7, 2018 – Sinclair Broadcast (Nasdaq: SBGI) has announced that it is launching a platform exclusively focused on OTT advertising. CompulseOTT will offer advertisers commercials in :15 and :30 second lengths on leading U.S. OTT distribution platforms.
News categories: Sinclair Broadcast, CompulseOTT, Brian Hunt, Advertising, Digital TV, Streaming, USA

Smart Home to be an $11.2 billion opportunity for telcos in 2022
Aug 6, 2018 – According to ABI Research, communication service providers (CSPs) have been outperformed by aggressive competition and are now at a crucial stage: they must either accelerate their strategies in smart home or risk being relegated as marginal players.
News categories: ABI Research, Pablo Tomasi, Digital TV, Market Research, USA

DISH TV down 192k; Sling TV up 41k subs in 2Q 2018
Aug 3, 2018 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending June 30, 2018. Net Pay-TV subscribers declined approximately 151,000 subscribers, compared to a decline of approximately 196,000 in the second quarter 2017.
News categories: DISH Network, Results, Satellite, Streaming, Subscribers, USA

St. John Telco using IPTV middleware from Innovative Systems
Aug 2, 2018 – Covering a 250 square mile area of Washington state south of Spokane, St. John Telco is replacing their Cable TV system with IPTV using the Innovative Systems IPTV Middleware for the customer experience.
News categories: Innovative Systems, Eric Trump, Cable TV, Digital TV, Middleware, USA

Amazon Prime Video app to be available on Comcast's X1 later this year
Aug 2, 2018 – Comcast and Amazon have announced a deal to launch Prime Video on Comcast’s Xfinity X1 - the first time that Amazon Prime Video content has been integrated on an MVPD platform in the US.
News categories: Comcast, Amazon, Dana Strong, Greg Hart, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

65% of U.S. broadband households bought at least one CE device in 2017
Aug 2, 2018 – According to Parks Associates, 65% of U.S. broadband households bought at least one CE device in 2017. The company reports that U.S. broadband households now own an average of 8.6 connected computing, mobile, and entertainment devices.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Smart Home, USA

Extreme Reach report shows growing opportunity for advertising on CTV/OTT
Aug 1, 2018 – Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report. The most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used showcases the growing opportunity of advertising on CTV/OTT platforms.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Streaming, USA

Nearly one-fifth of U.S. video consumers are SVOD only
Aug 1, 2018 – While the majority of consumers in the United States view video content from a variety of sources - both physical and digital - the number of people using only Netflix, Hulu, Amazon Prime Video and other SVOD services is on the rise.
News categories: NPD Group, Ricardo Solar, Digital TV, Market Research, Streaming, USA