USA (United States of America) Digital TV News

CTA predicts record U.S. sales in 2018 for AR/VR
Jan 4, 2018 – Augmented reality (AR) and virtual reality (VR) technologies are positioned for record growth in 2018, according to the CTA. And the latest exhibitor update on CES 2018 shows a record-setting footprint for both AR and VR.
News categories: Consumer Technology Association, Karen Chupka, Mark Turner, CES2025, Metaverse, USA

Atlantic Broadband completes acquisition of Metrocast cable systems
Jan 4, 2018 – Cogeco Communications (TSX: CCA) has announced that its subsidiary Atlantic Broadband has completed the acquisition of cable systems owned by Harron Communications and operating under the MetroCast brand name.
News categories: Cogeco, Atlantic Broadband, Louis Audet, Richard Shea, Cable TV, Digital TV, MandA, USA

IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories: Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, NewFronts, USA

Sling TV partners with comScore for cross-platform addressable advertising measurement
Jan 4, 2018 – comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT service’s impressions with those from DISH set-top boxes.
News categories: comScore, Sling TV, Cathy Hetzel, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, Satellite, Set Top Box, Streaming, USA

VideoAmp releases TV & Video Advertising Survey findings
Jan 4, 2018 – VideoAmp has released findings from its First Annual TV & Video Advertising Survey. The study found that 60% of marketers believe campaigns executed through a Cross-Screen Platform (CSP) for all TV and digital video outperform conventional campaigns.
News categories: VideoAmp, Jay Prasad, Jonathan Steuer, Advertising, Digital TV, Market Research, USA

Ellijay Telephone signs up for Espial Elevate SaaS cloud platform
Jan 4, 2018 – Espial has announced that the Ellijay Telephone Company (ETC) is powering its video services with the Espial Elevate Cloud based Software as a Service (SaaS) solution. ETC is a leading operator in Georgia, North Carolina and Tennessee.
News categories: Espial, Ellijay Telephone, Matt James, Jason Smith, Content Distribution, Digital TV, IPTV, USA

NexGuard watermarking integrated in Kaleidescape movie players
Jan 3, 2018 – NexGuard has announced that its watermarking solution has been integrated in Kaleidescape’s movie players to protect the highest-value content, including early release and 4K movies.
News categories: NexGuard, Kaleidescape, Harrie Tholen, Cheena Srinivasan, Digital TV, Set Top Box, Streaming, USA, Watermarking

Select Hisense Smart TVs add Amazon Alexa for 2018
Jan 3, 2018 – Hisense has announced that Alexa capabilities will be available on select models of Hisense 4K Smart TVs for the very first time. This is part of Hisense's larger initiative to make interacting with Smart TVs easier and more intuitive than ever before.
News categories: Hisense, Amazon, Mark Viken, Steve Rabuchin, CES2025, Smart Home, Smart TV, USA, UX

Consumer frustration at OTT TV experience
Jan 3, 2018 – Ooyala has released its State of the Broadcast Industry 2018 report which maps out the challenges for content creators and distributors as they strive to maintain and grow audiences in an increasingly fragmented media landscape.
News categories: Ooyala, Digital TV, Market Research, Streaming, USA, UX, Worldwide