USA (United States of America) Digital TV News

U.S. advanced TV ad spending up 60% year-on-year
Nov 6, 2017 – Videology has released its Q3 2017 U.S. TV & Video Market At-A-Glance report. According to the report, spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
News categories: Videology, Mark McKee, Advertising, Digital TV, Market Research, USA

Sprint, Altice announce MVNO agreement
Nov 5, 2017 – Sprint (NYSE: S) and Altice USA (NYSE: ATUS) have announced an agreement under which Altice will utilize Sprint’s network to provide mobile voice and data services, and Sprint will use the Altice broadband platform to accelerate the densification of its network.
News categories: Altice, Sprint, Dexter Goei, Marcelo Claure, Broadband, Cable TV, Mobile, USA

Frontier offers Amazon Alexa integration with FiOS Quantum TV
Nov 3, 2017 – Frontier Communications’ FiOS Quantum TV subscribers can now enjoy a hands-free video experience using Amazon Alexa. The integration of Amazon Echo devices with Quantum TV ends the 'sofa search' for the remote control.
News categories: Frontier Communications, Amazon, John Maduri, Big Data, Cable TV, Digital TV, Set Top Box, USA, UX

Altice launches all-in-one video, broadband, WiFi and phone experience
Nov 2, 2017 – Altice USA (NYSE:ATUS) has unveiled ‘Altice One,’ a new connectivity platform that reinvents the way consumers connect to the entertainment and content they want. Altice One provides a personalized all-in-one video, broadband, WiFi and phone experience.
News categories: Altice, Dexter Goei, Cable TV, Digital TV, Set Top Box, USA

Discovery Communications selects TiVo Audience Works for Marketing
Nov 1, 2017 – Discovery Communications has selected TiVo’s (NASDAQ: TIVO) Audience Works for Marketing, an inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.
News categories: TiVo Corp, Discovery Communications, Walt Horstman, Seth Goren, Big Data, Digital TV, USA

Centro adds Samba TV to its programmatic ad platform
Nov 1, 2017 – Centro has announced access to additional connected TV inventory via a Samba TV private marketplace (PMP). Available through programmatic buying on Centro’s platform, connected TV PMPs enable advertisers to efficiently and precisely reach OTT streamers at scale.
News categories: Centro, Samba TV, Katie Risch, Advertising, Digital TV, USA

Comcast introduces Netflix in 4K on Xfinity X1
Oct 31, 2017 – Comcast has announced the availability of Netflix Ultra HD (UHD) 4K programming on Xfinity X1. Xfinity customers on 4K-capable X1 devices can now enjoy Netflix 4K movies and shows alongside the live, on demand, DVR and web programming included with their Xfinity TV subscription.
News categories: Comcast, Netflix, Brynn Lev, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

Nielsen Marketing Cloud enhanced with Gracenote Smart TV data
Oct 31, 2017 – Nielsen (NYSE: NLSN) has announced that it will use Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP).
News categories: Nielsen, Kelly Abcarian, Damian Garbaccio, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Optimum and Suddenlink to offer Nest Smart Home products and services
Oct 31, 2017 – Altice USA (NYSE:ATUS) has announced that it will advance its goal of delivering the best in-home connectivity experience with a focus on enabling the ‘smart home’ by beginning to offer Nest connected home products and services to its customers.
News categories: Altice, Dexter Goei, Cable TV, Digital TV, Smart Home, USA