USA (United States of America) Digital TV News

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

TiVo OS to launch in the U.S. with Sharp
Jan 6, 2025 – TiVo (NYSE: XPER) has announced that it will be entering the U.S. TV market with Sharp. The Sharp Smart TV Powered by TiVo will be available to American consumers as early as February 2025.
News categories: Xperi, Sharp Home Electronics, Ben Maughan, Jim Sanduski, CES2025, Digital TV, Smart TV, TV OS, USA

New devices, channels and programming coming to NEXTGEN TV
Jan 3, 2025 – New ATSC 3.0 receivers are to be shown at CES, from high-end NEXTGEN TV sets to affordable accessories that can transform Android and Fire TV devices already in consumer homes.
News categories: Pearl TV, Anne Schelle, ATSC 3, CES2025, Digital TV, Gaming, Set Top Box, Smart TV, USA

Comscore expands local currency partnership with Gray Media
Dec 20, 2024 – Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.
News categories: Comscore, Gray Media, Steve Bagdasarian, Matt Jaquint, Advertising, Big Data, Digital TV, USA

U.S. home service bundle ARPU increased in 2024
Dec 18, 2024 – According to research from Parks Associates, ARPU for traditional services bundled with home internet in the U.S. increased in 3Q 2024 compared to the same quarter in 2023.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, Mobile, TV Services, USA

Alaska's GCI launches Xumo Stream Box
Dec 12, 2024 – GCI and Xumo have launched the Xumo Stream Box for GCI's internet customers. Xumo Stream Box is a 4K streaming device powered by Comcast's entertainment experience, Entertainment OS.
News categories: Xumo, GCI, Michael Gatzke, Kate Slyker, Digital TV, IPTV, Set Top Box, TV OS, USA

Roku and FreeWheel expand programmatic partnership
Dec 12, 2024 – Roku and FreeWheel have expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange.
News categories: FreeWheel, Roku, Miles Fisher, Eyal Ebel, Advertising, Digital TV, Streaming, TV OS, USA, Worldwide

IAB Tech Lab releases programmatic CTV genre guidance for comment
Dec 11, 2024 – IAB Tech Lab has released deliverables focused on helping the industry more efficiently use IAB Tech Lab's taxonomies, focusing on usage of the Ad Product Taxonomy and CTV genre values.
News categories: IAB Tech Lab, Anthony Katsur, Katie Shell, Temese Szalai, Advertising, Digital TV, Streaming, USA, Worldwide

Time watching TV in the U.S. reached nine-month high in November
Dec 10, 2024 – Nielsen has released its The Gauge report for November 2024. Viewing levels in the U.S. increased 5% versus October to record the largest monthly viewing total since February.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA