USA (United States of America) Digital TV News

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories: Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA

Nielsen to measure NFL Thursday Night Football on Prime Video
Aug 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed an agreement to measure Prime Video's NFL Thursday Night Football (TNF) telecasts, the first time a streaming service will be included in Nielsen's National TV measurement service.
News categories: Nielsen, Amazon, Deirdre Thomas, Srishti Gupta, Advertising, Digital TV, Streaming, USA

Paramount+ subscription bundled into Walmart+
Aug 15, 2022 – Walmart is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost.
News categories: Walmart, Paramount, Chris Cracchiolo, Jeff Shultz, Digital TV, Streaming, USA

Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022
Aug 12, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,925,000 net video subscribers in 2Q 2022, compared to a pro forma net loss of 1,235,000 in 2Q 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

Ad-supported Disney+ tier to launch in the U.S. on December 8th
Aug 10, 2022 – On December 8, 2022, Disney+ will introduce its ad-supported subscription offering in the US. With the launch, a new slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle.
News categories: Disney, Kareem Daniel, Advertising, Digital TV, Streaming, USA

VIZIO Account simplifies subscriptions for its Smart TV customers
Aug 9, 2022 – VIZIO (NYSE: VZIO) has announced a payment and subscription management solution, VIZIO Account, which provides a seamless way for VIZIO Smart TV users to subscribe to streaming services all in one place.
News categories: VIZIO, Mike O’Donnell, Digital TV, Smart TV, Streaming, USA

Discovery+ launching on Sling TV and Dish TV
Aug 8, 2022 – Warner Bros. Discovery and DISH Network have announced that discovery+ will be available to both SLING TV and DISH TV customers. The platform launched 70,000+ episodes of premium content on SLING starting August 8 followed by DISH on August 25.
News categories: Warner Bros. Discovery, SLING TV, DISH Network, Gabriel Sauerhoff, Gary Schanman, Digital TV, Satellite, Set Top Box, Streaming, USA

Simulmedia and TiVo renew data-licensing partnership
Aug 3, 2022 – Simulmedia has renewed its partnership with TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with audience planning, targeting and activation capabilities across ad-supported channels in the U.S.
News categories: Simulmedia, TiVo, Dave Morgan, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA