USA (United States of America) Digital TV News

LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories: LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA

NEXTGEN TV showing increasing consumer interest and purchase intent
Mar 30, 2022 – According to research conducted by Magid, NEXTGEN TV advertising, including Dolby commercials from a marketing campaign which debuted on local TV stations across the U.S., is resonating strongly with consumers.
News categories: Pearl TV, Dolby, Magid, Anne Schelle, Mathias Bendull, ATSC 3, Digital TV, Market Research, USA

FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories: FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA

Nielsen enters agreement to be acquired by private equity consortium
Mar 29, 2022 – Nielsen (NYSE: NLSN) has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners along with institutional partners in a transaction valued at ~$16 billion.
News categories: Nielsen, Elliott, Brookfield, James A. Attwood, Jesse Cohn, Marc Steinberg, Dave Gregory, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

Triveni Digital launches ATSC 3.0 StreamScope XM Monitor
Mar 29, 2022 – Triveni Digital has launched StreamScope® XM Monitor. The Monitor performs real-time monitoring of ATSC 3.0 streams and allows broadcasters to create rules-based notifications to pinpoint and troubleshoot NextGen TV service quality issues.
News categories: Triveni Digital, Ralph Bachofen, ATSC 3, Content Distribution, Digital TV, NABShow, QoE, USA

NextGen TV launches in Albany, NY
Mar 24, 2022 – Television stations in Albany, NY have begun broadcasting with NextGen TV. The launch includes WTEN, WRGB , WXXA-TV, WCWN and WMHT. BitPath led the planning process and coordinated efforts across the five stations.
News categories: BitPath, ATSC 3, Content Distribution, USA

DoubleVerify exposes 'ViperBot' CTV ad fraud scheme
Mar 24, 2022 – DoubleVerify (NYSE: DV) has announced the discovery of 'ViperBot', an advertising fraud scheme that attempts to steal over $8 million each month in ad spend across connected television (CTV) and mobile video.
News categories: DoubleVerify, Mark Zagorski, Jack Smith, Advertising, Content Protection, Digital TV, Streaming, USA

Roku OS 11 to start roll out in the coming weeks
Mar 22, 2022 – Roku (NASDAQ: ROKU) has announced Roku OS 11. Roku OS 11 adds Roku Photo Streams, the easiest way to enjoy and share favorite photos, as well providing expanded content discovery menu options, auto speech clarity, new sound modes, a new mobile app and more.
News categories: Roku, Gidon Katz, Digital TV, Set Top Box, Smart Home, Smart TV, Streaming, TV OS, USA, Worldwide

Curiosity Now launches on LG Channels
Mar 21, 2022 – Curiosity has partnered with LG to launch Curiosity Now, a free, ad-supported streaming channel on LG Channels on all LG Smart TV 4.0 and newer models. Curiosity Now offers programming from an extensive library of documentaries, shows and series.
News categories: Curiosity, LG Electronics, Brandon Fong, Digital TV, Smart TV, Streaming, USA