USA (United States of America) Digital TV News

SoundHound and VIZIO innovate the Smart TV experience with Voice AI
Mar 1, 2022 – Following the rollout of a voice-enabled VIZIO remote and app in Spring 2021, SoundHound has expanded its partnership with VIZIO (NYSE: VZIO) to voice-enable the majority of VIZIO's TVs and collaborate on interactive experiences.
News categories: SoundHound, VIZIO, James Hom, David Rudnick, Digital TV, Smart Home, Smart TV, USA

TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

fuboTV closed 2021 with 1.13 million subscribers
Feb 23, 2022 – fuboTV (NYSE: FUBO) has announced results for the period ended December 31, 2021. The company closed with 1.13 million total paid subscribers, up 106% from the prior year. fuboTV added 185,000 net subscribers in the fourth quarter.
News categories: fuboTV, Digital TV, Results, Streaming, Subscribers, USA

AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories: AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA

TiVo launches suite of advertising solutions for linear TV and streaming
Feb 28, 2022 – TiVo has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions that bridge the gap between linear and streaming, allowing advertisers to understand how audiences are engaging with their TV campaigns.
News categories: TiVo, Walt Horstman, Advertising, Big Data, Digital TV, DVR, USA

VideoAmp cross-platform measurement adds Comcast data
Feb 24, 2022 – VideoAmp will incorporate aggregated viewership data from Comcast's footprint into its measurement, bringing more stability and reliability to its local, national and cross-platform audience ratings and impression measurement.
News categories: VideoAmp, Comcast Advertising, Ross McCray, Marcien Jenckes, Advertising, Big Data, Digital TV, USA

vMVPD subscribers in the U.S. represent 11% of TV households
Feb 22, 2022 – Research from Omdia has found that, at the end of 2021, there were 13.6 million virtual pay-TV subscriptions in the U.S., representing approximately 11% of TV households. Traditional pay TV subscriptions saw a 7% decline.
News categories: Omdia, Sarah Henschel, Max Signorelli, Digital TV, Market Research, Streaming, USA