Global SVOD revenues climb to $35 billion

Monday, November 12th, 2018
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SVOD revenues across 138 countries will reach $35.04 billion in 2018. That’s $10 billion more than the 2017 total and more than triple the 2015 total.

Simon Murray, Principal Analyst at Digital TV Research, said: “No surprises that the US is the top earning country. However, its influence is diminishing as other countries start to catch up. The US contributed 56% of the global revenues in 2015, but this proportion will fall to 48% in 2018. Despite this, the US will add more than $10 billion in revenues over this period.”

SVOD revenues by top five countries - USA, China, UK, Japan, Germany, Others - 2015-2018
Source: Digital TV Research

Digital TV Research expects 474 million SVOD subscriptions globally by end-2018. This is up by 108 million from a year earlier and up by 304 million on the end-2015 total.

These figures are gross subscriptions. One household/subscriber can have more than one subscription. The SVOD Databook report provides estimates for paying subscriptions for 138 countries.