U.S. vMVPD subscriber growth plateaued in Q4 2018

Virtual Multichannel Video Programming Distributors subscribers growth in the U.S. in Q4 2018

According to dataxis research, Virtual Multichannel Video Programming Distributors (vMVPD) subscriber growth has plateaued in the U.S. in Q4 2018.

One of the leading services, AT&T’s DirecTV NOW, lost 267,000 subscribers in the quarter, whereas other services experienced a subscription slowdown.

One explanatory element could be the rising prices of some “skinny bundles”, leading cord-cutters as well as cord never to turn away from OTT linear TV providers.