Western European OTT revenues to reach $45 billion in 2027

Western European OTT to generate $45 billion

Western European OTT TV episode and movie revenues will reach $45 billion in 2027; up from $26 billion in 2021. From the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.

The UK is the largest OTT revenue earner in the region. Its $6 billion provided 24% of the 2021 total. The UK’s $10 billion in 2027 will represent 22% of the region’s total – so other countries will grow faster.

Simon Murray, Principal Analyst at Digital TV Research, said: “SVOD far exceeds any other revenue source for Western Europe. SVOD will increase by $13 billion between 2021 and 2027 to $30 billion. AVOD will add $6 billion to reach $12 billion.”

SVOD subscriptions will reach 258 million by 2027, up from 164 million by end-2021. Four countries will provide two-thirds of the total. Germany will overtake the UK in 2026.