North America to lose another 10 million pay TV subscribers

Friday, February 23rd, 2024 
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North America to lose 10 million pay TV subs

The number of pay TV subs in Canada and the US will fall from 111 million in 2015 to 60 million in 2029. The US will lose 51% of its total (down by 49 million), with Canada down by 23% (3 million). North American pay TV penetration will drop from 85% in 2015 to 43% by 2029. The US will drop below 50% in 2024.

North America pay TV subscribers by country - USA, Canada - 2023, 2024, 2029

Simon Murray, Principal Analyst at Digital TV Research, said: “The number of pay TV subscribers across the region plummeted by 41 million between 2015 and 2023. Subscription declines will slow, with a fall of 10 million subscribers between 2023 and 2029.”

Links: Digital TV Research