ONDA Communication SpA unveils advanced 3G DVB-H phone, co-developed by ZTE and Powered by Siano

Tuesday, February 13th, 2007
Siano Mobile Silicon logo

New multimedia-centric mobile TV phone enhances reception quality for end users in Italy

Barcelona, Spain — ONDA Communication SpA, a leading mobile phone company in Italy, unveiled today its new advanced 3G DVB-H phone at 3GSM Barcelona, co-developed with China’s largest listed telecommunications manufacturer ZTE and based on the multi-standard receiver chip by Siano Mobile Silicon.

The new phone, N7100, the first product from ONDA’s BRIONVEGA line exhibits, in addition to DVB-H, a set of advanced features – 320×240 pixel, 262K color screen, rotating 2 mega-pixel camera with built-in flash light, 3.6Mbps HSDPA modem, and more. Based on Siano’s SMS1000 chipset, the phone supports DVB-H, DVB-T, DAB, DAT-IP and T-DMB mobile digital standards. Demonstrations of Onda’s BRIONVEGA phone are being held at ZTE’s booth – stand AV02 at the ‘Avenue’ hall, and Siano’s meeting room at hall 4 (room 4.5HS44).

Onda Communication’s CEO, Michelangelo Agrustri, commented; “Our BRIONVEGA (N7100) mobile TV phone, co-developed and manufactured by ZTE and based on Siano’s ground breaking low cost, low power multi-standard chip, marks our first mobile TV product for our main customer Telecom Italia Mobile (TIM). We are proud to formally launch the BRIONVEGA (N7100) during this week’s 3GSM conference in Barcelona-Spain, , with the first volume deliveries into TIM’s Italy retail distribution channels scheduled within the next few weeks.”

Siano’s CEO, Alon Ironi, added: “We are delighted help launch Onda’s BRIONVEGA phone. With the N7100 having successfully passed high standard acceptance tests, this is yet another industry seal of approval for our family of mobile TV products, and we are looking forward to further global expansion in 2007.”

The launch of the BRIONVEGA (N7100) by Onda Communication SpA is expected to make ZTE the first Chinese mobile phone maker to commercialize a Mobile TV.

Italy is the first European country to commercially deploy DVB-H. The DVB-H network in Italy provides coverage in over 2500 towns, reaching approximately 75% of the Italian population.