Digital TV News: AudienceProject
AudienceProject launches first individually-based addressable TV measurement
Sep 27, 2018 – AudienceProject is launching an Addressable TV measurement solution, based on individual data rather than modelled data. The solution enables true cross-device campaign evaluation at an individual level on connected devices.
News categories:
AudienceProject, Finecast, Martyn Bentley, Rich Astley, Advertising, Big Data, Digital TV, Mobile, OTT
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