Digital TV News: AudienceProject

AudienceProject partners with SpotX on OTT measurement
Oct 13, 2020 – SpotX has announced the UK launch of SpotX MetriX, a cross-platform measurement solution developed with AudienceProject and TechEdge. The solution offers brands and their agencies insights into growing OTT audiences.
News categories: AudienceProject, SpotX, TechEdge, Henrik Lauritzen, Graeme Lynch, Advertising, Big Data, Digital TV, Streaming, UK

AudienceProject launches first individually-based addressable TV measurement
Sep 27, 2018 – AudienceProject is launching an Addressable TV measurement solution, based on individual data rather than modelled data. The solution enables true cross-device campaign evaluation at an individual level on connected devices.
News categories: AudienceProject, Finecast, Martyn Bentley, Rich Astley, Advertising, Big Data, Digital TV, Mobile, Streaming