Digital TV News: Blockgraph
Blockgraph and Kantar partner to advance convergent TV measurement
Nov 1, 2022 – Blockgraph’s Identity Operating System (IDoS) allows for direct matching between Kantar’s panel and client data sets. With the integration, Kantar match rates with TV partners have increased over 10x.
News categories:
Blockgraph, Kantar, Jason Manningham, Jed Meyer, Advertising, Big Data, Digital TV, USA
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories:
Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide
TVSquared and Blockgraph partner on TV and cross-channel measurement
Sep 17, 2020 – TVSquared and Blockgraph have combined TVSquared's measurement of reach and frequency with Blockgraph's audience insights and authentication platform, to make cross-channel measurement and identity resolution a reality.
News categories:
TVSquared, Blockgraph, Jo Kinsella, Jason Manningham, Digital TV
Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories:
Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MandA, USA
FreeWheel's Blockgraph presents data-driven TV survey results
May 30, 2019 – Blockgraph (Nasdaq: CMCSA) has released a whitepaper on the future of data driven TV. The paper offers practical advice for companies moving towards the data-driven future and explores the current approaches for data sharing in the TV industry.
News categories:
Blockgraph, FreeWheel, Jason Manningham, Dave Clark, Advertising, Big Data, Digital TV, Market Research, USA
Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories:
Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA
Comcast collaborates with industry partners on Blockgraph software
Dec 21, 2018 – Comcast Cable Advertising (Nasdaq:CMCSA) has launched the next phase of Blockgraph, an industry initiative that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories:
Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Digital TV, USA
IAB whitepaper explores use of blockchain for video advertising
Feb 8, 2018 – The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
News categories:
Interactive Advertising Bureau, Anna Bager, Charles Manning, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide
Latest News
- Tele Columbus goes live with PŸUR TV STB featuring 3SS UX
- Two more Miami TV stations launch NEXTGEN TV
- Gracenote launches automotive infotainment metadata platform
- YMEDIA launches tokenized AI Smart TV ad network
- Barb awards metadata, interim overnight programme and commercial logs contracts
- FreeWheel and OrkaTV bring FAST channel access to advertisers
- América Móvil increases shareholding in Telekom Austria
- Tele Columbus taps Simply.TV for advanced metadata
- AOMedia offers spatial audio specification under royalty-free license
- TheViewPoint integrates with FreeWheel
- Australia to introduce 'prominence framework' for local broadcast services
- Telecom and pay-TV revenue in Hong Kong to grow at 1.1% CAGR
- Proximus optimises delivery of Pickx with Velocix Analytics
- Traditional US pay-TV services face continued decline
- Edgio adds player-independent video performance reports
- Flat panel display oversupply to continue into 2024
- Japan SVOD service revenue to reach $6 billion in 2027
- Ateme powers NT's sports video contribution in Asia and beyond
- Global TV shipments to fall below 197 million units in 2023
- WSTS revises semiconductor growth projections slightly upward