Digital TV News: Canoe

AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories: AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA

Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories: Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

More TV programmers tap Beachfront and Canoe to optimize ad revenues
Oct 6, 2022 – Beachfront and Canoe Ventures have announced that a growing list of TV programmers are adopting Beachfront's unified ad serving technology alongside Canoe's Service Assurance offering.
News categories: Beachfront, Canoe Ventures, Chris Maccaro, Mark Shepard, John Fant, Adam Mimnagh, Stevan Levy, Advertising, Digital TV, USA

FreeWheel introduces linear addressable solution with AMC Networks
Jun 16, 2022 – FreeWheel has teamed up with AMC Networks to introduce a self-service linear addressable solution. The offering will allow programmers to unlock inventory for monetization purposes as well as provide ease of management for multi-screen campaigns.
News categories: FreeWheel, AMC Networks, Mark McKee, Evan Adlman, Advertising, Digital TV, USA

AMC, Discovery, TelevisaUnivision, WarnerMedia go with Canoe for addressable TV advertising
Feb 23, 2022 – AMC Networks, Discovery, TelevisaUnivision and WarnerMedia have each teamed up with Canoe Ventures for addressable TV advertising. Canoe will provide enablement and campaign assurance across its national addressable TV advertising footprint.
News categories: Canoe Ventures, AMC Networks, Discovery, Inc, TelevisaUnivision, WarnerMedia, Joel Hassell, Evan Adlman, Steve Silvestri, Seema Patel, JP Colaco, Advertising, Big Data, Digital TV, USA

605 provides attribution for Canoe addressable campaigns with AMC
Jul 7, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories: 605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA

AMC Networks and OMG complete first U.S. addressable campaign
Feb 24, 2021 – AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
News categories: AMC Networks, Omnicom Media Group, Kim Kelleher, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
Nov 12, 2020 – Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoe’s 38 million household MVPD footprint.
News categories: Beachfront, Canoe, Chris Maccaro, Ed Knudson, Adam Helfgott, Advertising, Digital TV, USA