Digital TV News: Comcast Cable

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Comcast Technology Solutions back-end selected by DT for Magenta TV
Jun 6, 2022 – Comcast Technology Solutions has announced that its Cloud TV Suite is being rolled out as the back-end platform for Deutsche Telekom's Magenta TV. Deployments began in Austria and will be phased across other Deutsche Telekom markets throughout 2022.
News categories: Comcast Technology Solutions, Deutsche Telekom, Ken Klaer, Pedro Bandeira, Austria, Content Distribution, Digital TV, Europe, IPTV

Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories: Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA

Charter and Comcast to build next generation streaming platform together
Apr 27, 2022 – Charter (NASDAQ: CHTR) and Comcast (NASDAQ: CMCSA) have announced that the two companies have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs.
News categories: Comcast Corporation, Charter Communications, Dave Watson, Tom Rutledge, Digital TV, Middleware, Set Top Box, Smart TV, Streaming, USA

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA

CTS and Ideal Systems partner to serve the APAC region
Mar 3, 2022 – Comcast Technology Solutions (CTS) has announced an alliance with Ideal Systems for the Asia Pacific region. Under the agreement, Ideal Systems will serve as a strategic reseller of the CTS portfolio of products and services.
News categories: Comcast Technology Solutions, Ideal Systems, Bart Spriester, Fintan Mc Kiernan, Asia, Content Distribution, Digital TV

VideoAI from CTS automates video content metadata generation
Jan 20, 2022 – Comcast Technology Solutions has launched its VideoAI service. VideoAI automatically analyzes video assets to identify and tag key onscreen moments, audio events, and more to support enhanced understanding of video content.
News categories: Comcast Technology Solutions, Bart Spriester, Fraser Stirling, Advertising, Big Data, Digital TV, Worldwide

CTS launches Managed Terrestrial Distribution for U.S. operators
Aug 26, 2021 – Comcast Technology Solutions (CTS) has launched a managed terrestrial content distribution service to support pay TV operators in the US. CTS has offered a satellite-based managed service for decades.
News categories: Comcast Technology Solutions, MTC Cable, Allison Olien, Glen Faulkner, Content Distribution, Digital TV, Terrestrial, USA

Peacock coming to Sky later this year
Jul 29, 2021 – Comcast has announced that beginning later this year, Peacock will make its international debut on Sky platforms, including Sky Q, NOW, and Sky Ticket, for customers in the UK, Ireland, Germany, Italy, Austria, and Switzerland.
News categories: NBCUniversal, Sky, Jeff Shell, Dana Strong, Austria, Digital TV, Germany, Ireland, Italy, Satellite, Set Top Box, Streaming, Switzerland, UK